It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
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OnDemand Webinar: 6 Unique Ways To Grow Your PPC Account
On Demand Webinar 6 Unique Ways To Grow Your PPC Account Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 6 Unique Ways To Grow Your PPC Account
[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn’t? How can you expand beyond the scope of what you’re doing now? In this webinar, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique ways you can grow your PPC account … [Read more...] about [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
NEW Poll Question Feature Now On PPC Hero!
At Hanapin Marketing and PPC Hero, we are constantly evaluating our efforts and working to provide a better experience for our readers. That also means we want to hear what YOU have to say and what you think about next year's trends, how well the new features in Google AdWords or Bing are working for your accounts, what channels are performing well or really bad, etc. That's … [Read more...] about NEW Poll Question Feature Now On PPC Hero!
The Art Of Relationship Selling In PPC
After almost four years working on the sales side of PPC advertising, I can say one thing with certainty – no two opportunities are the same. You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place. Different accounts have different needs, histories, … [Read more...] about The Art Of Relationship Selling In PPC
Using PPC Strategy Roadmaps
When a new relationship starts between an agency and a client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus or how initiatives should be prioritized. As a way to lay out initial account strategy, Hanapin Account Manager's frequently utilize a 90-day … [Read more...] about Using PPC Strategy Roadmaps
Webinar Confirmation: 6 Unique Ways To Grow Your PPC Account
You're All Set! You're now registered for Hanapin Marketing and Optmyzr's webinar, 6 Unique Ways To Grow Your PPC Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your Clients The Boost They Need 5 … [Read more...] about Webinar Confirmation: 6 Unique Ways To Grow Your PPC Account
Webinar: 6 Unique Ways To Grow Your PPC Account
More about this Webinar As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn't? How can you expand beyond the scope of what you're doing now? In this webinar recording, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique … [Read more...] about Webinar: 6 Unique Ways To Grow Your PPC Account
[New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
Advertising on YouTube plays a key role in a marketplace that’s become more social and diffuse. Now that conversion paths are growing and taking place across multiple platforms and devices, the ability to get your brand in front of your market through video is no longer a luxury, but a requirement. Written by Hanapin's Associate Director of Services, Jeff Baum, in this … [Read more...] about [New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
There's a common saying that if you enjoy your job you don't work a day in your life. I am not sure that is entirely true - but I am sure that I chose the correct industry to be able to truly say I enjoy my job. As a sports nut with an analytical mind, I have spent a fair share of time trying to crack the code on these one-day fantasy sites such as FanDuel. Figuring out … [Read more...] about It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
[New Whitepaper!] The PPC Account Audit Survival Guide
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. In this guide, we’ll focus on features and settings that can be found in the Google AdWords interface and used to audit your … [Read more...] about [New Whitepaper!] The PPC Account Audit Survival Guide
6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
