The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes. Engines are tightening up policies and advertiser requirements more frequently than ever, in … [Read more...] about Automation vs. Human Touch – Who Wins In PPC?
Search Results for: PPC
How PPC And CRO Work Together To Provide Great Results
Editors Note: This was post was co-written by CRO Manager, Samantha Kerr, and Account Manager, Kelsey Hadaller. At Hanapin Marketing, we have dedicated roles for Conversion Rate Optimization, PPC Account Management, and routine PPC account tasks. CRO Managers and Account Managers have very different focuses, but find a way to work together to integrate CRO and overall PPC … [Read more...] about How PPC And CRO Work Together To Provide Great Results
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
Generating compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and acquiring more revenue. The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients. The objective is to continuously rotate and test ad copy to … [Read more...] about [New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
As digital marketers, it’s important to always be thinking of new ways to generate revenue for your clients or business. While you are reading up about the latest PPC feature to test in your account, you might not realize that you probably already have valuable tools at your disposal. Below I will discuss how one company created online marketing synergy by using a lead … [Read more...] about How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Index Census And Trends Data For PPC Performance Insights
The best RFP question I’ve read said something to the extent of, “how do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good?” As with most answers PPC Managers give, the answer is “it depends.” But indexing PPC data to external sources can shed light on relative performance. Thus, helping … [Read more...] about Index Census And Trends Data For PPC Performance Insights
[New Webinar!] Eliminate Wasted PPC Spending
How to Find and Reallocate with Confidence It takes a lot of ad spend to gain any sort of momentum. But why waste all that effort when you can find and focus on the parts of your PPC budget that are actually winning? Bounce Exchange and Hanapin Marketing are teaming up to show you how to seek out and destroy underperforming portions of your PPC budget, reallocate them to … [Read more...] about [New Webinar!] Eliminate Wasted PPC Spending
[New Whitepaper!] Automation vs Human Touch – Who Wins at PPC?
The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes. Engines are tightening up policies and advertiser requirements more frequently than ever, … [Read more...] about [New Whitepaper!] Automation vs Human Touch – Who Wins at PPC?
[Industry Report] The State of PPC 2015/2016
Hanapin officially releases the 3rd edition of our annual State of PPC report. See what the experts cared about in 2015 and what their top priority is for 2016. You'll find epic insights about the industry - like how over 70% of respondents reported increases to their budgets this year for PPC - and trends you don't want to miss out on. This year, hundreds of search marketing … [Read more...] about [Industry Report] The State of PPC 2015/2016
PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
Naming Your Campaigns: The Unsung Hero of PPC
Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC
Love Your In-House PPC Employee? Pay Them More
Let's get the elephant out of the room right now. I'm an agency writing about in-house and I'm NOT trying to talk you into switching to agency. Period. There are pros and cons to using an agency or staying in-house for your PPC. The purpose of this article is not to try to talk you into one or the other. I'm writing this post to the business owner or VP or manager who … [Read more...] about Love Your In-House PPC Employee? Pay Them More
PPC Strategy Through Expansion And Reviews
Working with a PPC agency should encompass more than just monitoring how the numbers are doing. Not only should communication be clear and transparent, there should be creative strategies in place, fresh insights continuously attained, and market expansion ideas offered. Let's review a couple of proactive processes. Market Expansion Market expansion is a great follow-up … [Read more...] about PPC Strategy Through Expansion And Reviews
