The cornerstone of PPC has always been search, however the overarching theme from the past few years is a sharp increase in technologies and platforms utilized by marketers to aid the performance of their overall PPC efforts. With the continued popularity of conversion rate optimization strategies, more sophisticated capabilities within search and expanded targeting in social … [Read more...] about [Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
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PPC Account Audit Survival Guide: Part 2
In our previous article, we discussed ways you can audit account performance. In this article, we are going to discuss additional auditing options for campaigns, ad groups, and keywords. Campaigns All Settings At the campaign level, there are other settings you might want to be aware of in case a previous manager had settings that might not be aligned with the account’s … [Read more...] about PPC Account Audit Survival Guide: Part 2
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Assessing Human Touch In PPC
Don’t worry – this isn’t going to be one of those “it’s either this or that” pieces of content about whether you should automate your PPC management or handle it all manually. I think it’s only fair to get that out of the way right out of the gates. Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch. Algorithms and … [Read more...] about Assessing Human Touch In PPC
Flash Series: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
More about this 20-Minute Webinar Over time, your competition changes. Some competitors grow, some of them don't, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this webinar, Joe … [Read more...] about Flash Series: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
You're All Set! You're now registered for our Flash Series 20-minute webinar, 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To … [Read more...] about Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Automation vs. Human Touch – Who Wins In PPC?
The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes. Engines are tightening up policies and advertiser requirements more frequently than ever, in … [Read more...] about Automation vs. Human Touch – Who Wins In PPC?
How PPC And CRO Work Together To Provide Great Results
Editors Note: This was post was co-written by CRO Manager, Samantha Kerr, and Account Manager, Kelsey Hadaller. At Hanapin Marketing, we have dedicated roles for Conversion Rate Optimization, PPC Account Management, and routine PPC account tasks. CRO Managers and Account Managers have very different focuses, but find a way to work together to integrate CRO and overall PPC … [Read more...] about How PPC And CRO Work Together To Provide Great Results
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
Generating compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and acquiring more revenue. The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients. The objective is to continuously rotate and test ad copy to … [Read more...] about [New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
As digital marketers, it’s important to always be thinking of new ways to generate revenue for your clients or business. While you are reading up about the latest PPC feature to test in your account, you might not realize that you probably already have valuable tools at your disposal. Below I will discuss how one company created online marketing synergy by using a lead … [Read more...] about How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Index Census And Trends Data For PPC Performance Insights
The best RFP question I’ve read said something to the extent of, “how do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good?” As with most answers PPC Managers give, the answer is “it depends.” But indexing PPC data to external sources can shed light on relative performance. Thus, helping … [Read more...] about Index Census And Trends Data For PPC Performance Insights
[New Webinar!] Eliminate Wasted PPC Spending
How to Find and Reallocate with Confidence It takes a lot of ad spend to gain any sort of momentum. But why waste all that effort when you can find and focus on the parts of your PPC budget that are actually winning? Bounce Exchange and Hanapin Marketing are teaming up to show you how to seek out and destroy underperforming portions of your PPC budget, reallocate them to … [Read more...] about [New Webinar!] Eliminate Wasted PPC Spending
