It's no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we'll take a look at the pros and cons of combining content marketing with PPC, and we'll also offer some tips on how to make it … [Read more...] about The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
Search Results for: PPC
How Can PPC Help Inform a Powerful Link-Building Strategy
If you’re just setting out to create a marketing strategy, then you may have read a lot about the power of link building, and how much it can supercharge an SEO campaign. Though link building is certainly a powerful discipline, like any marketing technique, it shouldn’t exist in a vacuum. In today’s post, we’ll look at the relationship between PPC and link-building, and how … [Read more...] about How Can PPC Help Inform a Powerful Link-Building Strategy
Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and tactics are evolving as a result. And that’s where marketers and business leaders make their first mistake. To … [Read more...] about Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
The Art and Science of PPC Account Structures
With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results. To state the obvious, Google’s goals are not your goals. Source: Google Over the last few years, … [Read more...] about The Art and Science of PPC Account Structures
Must-Read Guide for PPC for SaaS Marketing Strategy
These five tips from our experts at digital marketing West Palm Beach agency are a must-read guide. These proven methods are easy to implement for every user who wants to make your PPC campaign more successful! How can PPC positively impact SaaS Marketing? PPC can play an essential role in boosting the visibility and ROI of SaaS Marketing efforts. Here are some initial … [Read more...] about Must-Read Guide for PPC for SaaS Marketing Strategy
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
PPC vs. SEO: Pros and Cons for Startups
Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving in any post-internet business landscape. While SEO, PPC, and other methods have been cornerstones to some of the most successful digital marketing campaigns of some of the largest brands in the world, if your business is … [Read more...] about PPC vs. SEO: Pros and Cons for Startups
9 PPC Strategies You’ll Learn at Hero Conf London 2022
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
How to Craft the Perfect PPC Marketing Plan
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you'll likely waste time and money on campaigns that don't reach their full potential or that let you achieve goals that are not relevant to your business. In this blog post, we'll explore the steps of creating a successful PPC marketing plan. We'll start with defining and understanding your business's … [Read more...] about How to Craft the Perfect PPC Marketing Plan
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow to write, and optimize engaging PPC ad copies that will attract your … [Read more...] about PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
PPC Rising Stars of 2021
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some of our Top 25 Influential PPC Experts for their advice and dived into what each star has contributed to the industry in terms of content creation, social media engagement, participation in virtual/in-person events, and webinars. … [Read more...] about PPC Rising Stars of 2021
