With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results. To state the obvious, Google’s goals are not your goals. Source: Google Over the last few years, … [Read more...] about The Art and Science of PPC Account Structures
Search Results for: PPC
Must-Read Guide for PPC for SaaS Marketing Strategy
These five tips from our experts at digital marketing West Palm Beach agency are a must-read guide. These proven methods are easy to implement for every user who wants to make your PPC campaign more successful! How can PPC positively impact SaaS Marketing? PPC can play an essential role in boosting the visibility and ROI of SaaS Marketing efforts. Here are some initial … [Read more...] about Must-Read Guide for PPC for SaaS Marketing Strategy
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
PPC vs. SEO: Pros and Cons for Startups
Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving in any post-internet business landscape. While SEO, PPC, and other methods have been cornerstones to some of the most successful digital marketing campaigns of some of the largest brands in the world, if your business is … [Read more...] about PPC vs. SEO: Pros and Cons for Startups
9 PPC Strategies You’ll Learn at Hero Conf London 2022
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
How to Craft the Perfect PPC Marketing Plan
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you'll likely waste time and money on campaigns that don't reach their full potential or that let you achieve goals that are not relevant to your business. In this blog post, we'll explore the steps of creating a successful PPC marketing plan. We'll start with defining and understanding your business's … [Read more...] about How to Craft the Perfect PPC Marketing Plan
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow to write, and optimize engaging PPC ad copies that will attract your … [Read more...] about PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
PPC Rising Stars of 2021
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some of our Top 25 Influential PPC Experts for their advice and dived into what each star has contributed to the industry in terms of content creation, social media engagement, participation in virtual/in-person events, and webinars. … [Read more...] about PPC Rising Stars of 2021
Content Marketing and PPC Advertising: Better Together
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your business through improved SEO, more customers, and a more robust online presence. How can your business harness the … [Read more...] about Content Marketing and PPC Advertising: Better Together
Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One would quickly assume that only brick and mortar businesses like … [Read more...] about Tips for Optimizing a Localized PPC Account
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
