While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your business through improved SEO, more customers, and a more robust online presence. How can your business harness the … [Read more...] about Content Marketing and PPC Advertising: Better Together
Search Results for: PPC
Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One would quickly assume that only brick and mortar businesses like … [Read more...] about Tips for Optimizing a Localized PPC Account
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book? Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking targeted action, otherwise known as a conversion. If … [Read more...] about Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
The Golden Ticket Giveaway is here to find its way to our next PPC hero!
It could be you! Hero Conf Austin 2022 will be a unique learning experience you can’t miss. 40 sessions jam-packed with in-depth training and solutions on the most pressing developments in the industry: Paid Social, Biddable, Multi-Channel Strategy, CRO, Video Advertising, Emerging Trends, and much more! The marketing expert who wins the Hero Conf Austin 2022 Golden … [Read more...] about The Golden Ticket Giveaway is here to find its way to our next PPC hero!
Are PPC Ads Counting Google Organic Backlinks?
Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection between … [Read more...] about Are PPC Ads Counting Google Organic Backlinks?
Five Best PPC Advertising Strategies in 2021
Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings results almost instantly. PPC marketing is an integral part … [Read more...] about Five Best PPC Advertising Strategies in 2021
The Top 25 Most Influential PPC Experts in 2021
If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 list with the most influential PPC experts of 2021. With everlasting … [Read more...] about The Top 25 Most Influential PPC Experts in 2021
Amazon PPC VS AdWords: What To Choose
Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While Google AdWords has established itself a long time ago, Amazon PPC … [Read more...] about Amazon PPC VS AdWords: What To Choose
Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!
Hero Conf is right around the corner, will we see you there? PPC experts from around the world will gather next year for our annual conferences in both Austin and London. If it’s your first time hearing about us, Hero Conf is dedicated to gathering digital marketers looking to learn more about pressing developments in the world of paid media, analytics, paid social, … [Read more...] about Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!
Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert. By learning how to code, you can optimize your campaigns and landing pages to do just that. So here, we’ll talk about how knowing different programming languages can make you … [Read more...] about Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
