This week we’ve been discussing the Back To School season, arguably the biggest thing to hit e-comm since the winter holidays! There are many details to consider when approaching your first Back To School campaign, or when simply evaluating when and how to set this year’s BTS efforts live. Today we’ll cover the first steps of not only knowing your own traffic, but also … [Read more...] about Back To School PPC: Get In The Bus Driver’s Seat
Search Results for: PPC
Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. AdWords Express makes the transition into the landscape of digital marketing easier for small business. [Inside AdWords] It's always easier … [Read more...] about Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole. The premise was that people who concentrate on self-focused goals (more money, career growth, personal brand, etc.) instead of organization-focused goals … [Read more...] about Is a Lack of Power Balance the Root of All PPC Issues?
The Top 25 Most Influential PPC Experts in 2014
It's that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it's a nice way to honor some of the hardest workers in our tight-knit community. This year's list has already generated far more interest than in previous years. More than three times as many people voted for or nominated their … [Read more...] about The Top 25 Most Influential PPC Experts in 2014
Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but will also give you ideas on how PPC can be a valuable asset to your marketing and sales departments. Join Hanapin Marketing … [Read more...] about Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In the recording below, experts Erin Sagin … [Read more...] about [Webinar Recording] 10 Ways To Outsmart Your PPC Competition
Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it’s easy to get … [Read more...] about Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. Join experts Erin Sagin from Wordstream and … [Read more...] about New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
PPC Roundtable: Ideal Client Workload
PPC Specialists are constantly in demand as the paid search landscape is so vast and continues to grow. With the increase in demand comes a discussion of how many accounts one individual specialist should manage at any given time. Thus, we asked the team their thoughts by posing this question: How many accounts should one PPC Specialist be managing at one time? … [Read more...] about PPC Roundtable: Ideal Client Workload
AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an auto repair shop so there’s no use paying another mechanic to fix your car! DIY. You used to be a professional painter? Then save a buck and paint your own house! DIY. There … [Read more...] about AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers seem a bit off (either too high or too low compared to backend data). I would recommend getting in the habit of … [Read more...] about 5 Options to Ensure Accurate PPC Conversion Tracking
