Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign transition, Bing added support to help accommodate the forced switch to enhanced campaigns. There were still enough … [Read more...] about Get Up to Speed With Bing’s Latest Updates
Search Results for: ROAS
Why Aren’t Your Quality Scores Higher?
“Why are some of our keywords sitting at 3 or 4 Quality Scores? How can we make those better? Shouldn’t you just work on increasing CTR?” Similar to my previous post on what a ‘good’ CTR is for your PPC campaigns, quite often we hear questions surrounding account Quality Scores and what is being done to proactively improve them. Let’s get the obvious out of the way… YES – … [Read more...] about Why Aren’t Your Quality Scores Higher?
PPC Reality Vs. PPC Theater
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater when looking at reports from other agencies, when trying to peel back data I am sent from clients and even internally, at times, when we are talking … [Read more...] about PPC Reality Vs. PPC Theater
When Is It Time To Stop Doing PPC?
Every business has to decide at one time or another if PPC is still a viable channel for them. It may be that new channels have proven to be more profitable or that PPC profits have shrunk as demand has shifted or eroded. The worst-case scenario is when conversion rates and search queries are decreasing while CPCs are increasing and you do not have the resources to fight it. … [Read more...] about When Is It Time To Stop Doing PPC?
2013 Benchmarks for Your PPC Performance: New Webinar!
It's not always easy to tell when you're doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we're halfway through the year, it's time to share some of our latest and greatest best practices for PPC performance grading. John Hanapin Marketing experts Eric Couch and Jacob Fairclough as they … [Read more...] about 2013 Benchmarks for Your PPC Performance: New Webinar!
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Acquisio’s PPC Management Software: How and Why We Use It
When it comes to automating your PPC workload, there exists a wealth of tools out there on the market. The past few years have seen a real growth in the quality of these tools, and as generally most companies will be using either no tools, or just one (particularly as changing often requires re-training), we wanted to take some time to review Acquisio for you and explain why we … [Read more...] about Acquisio’s PPC Management Software: How and Why We Use It
Using the Ever-Mysterious Beta to Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final … [Read more...] about Using the Ever-Mysterious Beta to Grow Your Account
Product Listing Ads & PPC Interplay
Today’s Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- In a recent study by Adobe, Product Listing Ads (PLA) accounted for over 14.7%* of total paid search spend in December 2012. To put it in perspective, that is more spend than the entire Yahoo-Bing network (13.5%). The percent of PLA spend … [Read more...] about Product Listing Ads & PPC Interplay
Spring Clean Your Display Campaigns
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. Many accounts are focused on Search, because it normally performs better than … [Read more...] about Spring Clean Your Display Campaigns
Bid Management: From Basic To Advanced
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. One of the first things you learn about PPC is bid management. It's built into the … [Read more...] about Bid Management: From Basic To Advanced
