If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus your conversion rate optimization efforts. To demonstrate my point, I'll be using a real life client example. The names have been changed to … [Read more...] about How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
Search Results for: ROAS
Create & Manage Your Remarketing Lists via Google Analytics
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that can be used to expand your reach and influence users to return to your website. Up until recently, two separate tags were … [Read more...] about Create & Manage Your Remarketing Lists via Google Analytics
Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)
Today I did an analysis of the top qualifiers for three of my accounts. We're doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes of top converting keywords. Instead of looking into specific product keywords I wanted to look at which PPC keyword qualifiers create the most value for my clients. This blog post … [Read more...] about Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)
5 Ways adCenter beats AdWords
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
9 Step Guide to Increasing PPC Sales by 39.4%
Recently I had the good fortune to be on ta team that produced quite a turn around for an Ecommerce account. In 1 month sales grew by 39.4%. This was during a time when month-over-month sales trend downwards due to seasonality. Below is a brief summary of our to-do list from that month. 1. Check your funnel to see what percent of cart abandons you have. If above 80% … [Read more...] about 9 Step Guide to Increasing PPC Sales by 39.4%
Picking the Best PPC Call-to-Action Using Conversions per Impression
Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in the right direction fast, or it sometimes can blind you to another value of your ads, gross conversions. Below are three case studies that use a metric call Conversion per … [Read more...] about Picking the Best PPC Call-to-Action Using Conversions per Impression
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you've got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It's time to build a mobile site if you don't have one! If you have a Google Rep, I don't think there's any way you've gotten around hearing all about HowToGoMo. If you or your client don't have the resources for a mobile site, this is A GREAT way to start testing mobile traffic. … [Read more...] about Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
https://www.youtube.com/watch?v=75YvncdUyPA&feature=youtu.be PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize for ROAS and ROI. … [Read more...] about Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Bookending: Predict The Success Of Your Optimizations
It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of your account. The best way to remedy this is to utilize bookending. Bookending is a term we use at Hanapin to mean that you've did all … [Read more...] about Bookending: Predict The Success Of Your Optimizations
4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that has an average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if … [Read more...] about 4 Sure-Fire Ways to Fail at PPC
