Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in the right direction fast, or it sometimes can blind you to another value of your ads, gross conversions. Below are three case studies that use a metric call Conversion per … [Read more...] about Picking the Best PPC Call-to-Action Using Conversions per Impression
Search Results for: ROAS
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you've got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It's time to build a mobile site if you don't have one! If you have a Google Rep, I don't think there's any way you've gotten around hearing all about HowToGoMo. If you or your client don't have the resources for a mobile site, this is A GREAT way to start testing mobile traffic. … [Read more...] about Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
https://www.youtube.com/watch?v=75YvncdUyPA&feature=youtu.be PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize for ROAS and ROI. … [Read more...] about Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Bookending: Predict The Success Of Your Optimizations
It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of your account. The best way to remedy this is to utilize bookending. Bookending is a term we use at Hanapin to mean that you've did all … [Read more...] about Bookending: Predict The Success Of Your Optimizations
4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that has an average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if … [Read more...] about 4 Sure-Fire Ways to Fail at PPC
Heroview- PPC for eCommerce
Our live Twitter interviews continued this month as we ventured into PPC for eCommerce. We had a great conversation with Shawn Livengood, the Online Marketing Manager at BuildASign.com and one of our Hero Conf speakers. The stream cap is below. Enjoy! PPC Hero: We are really excited to have you with us today Shawn! Thanks for joining PPC Hero! Shawn: Great to be here! PPC … [Read more...] about Heroview- PPC for eCommerce
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our head count to 22. We grew revenue by double-digits for the seventh consecutive year. I was awarded Entrepreneur of the Year at the 7th Annual Fuse … [Read more...] about Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly testing things that may not work in order to improve our accounts. In this sense, we are resilient to continue trying new … [Read more...] about Loosen Things Up In Your PPC Account With A Negative Keyword Audit
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
