Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising
Search Results for: ROAS
Meta Ads in 2024: The Best Targeting is No Targeting
Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your hard-earned spend. However, there are plenty of opportunities for clients to get great results by following a simple … [Read more...] about Meta Ads in 2024: The Best Targeting is No Targeting
How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if the content they consume online is trustworthy. Soon, with the rise of online video generators like Sora, it’s going to be even harder for people to … [Read more...] about How to Make the Most of Your Influencer Ads
YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the 'end to the hyper-targeting that made YouTube so appealing for ad dollars.' There was a lot more coverage like that. Reading those reports at the time, you'd have been forgiven for believing you could no … [Read more...] about YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Running Performance Max Against Brand is a Waste
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google … [Read more...] about Running Performance Max Against Brand is a Waste
5 Campaign Red Flags And Why They Matter
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to learn and utilize, optimizing our campaigns can feel overwhelming. Over the years, I’ve narrowed the optimization tasks down to focus on … [Read more...] about 5 Campaign Red Flags And Why They Matter
Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your business stand out from competitors.There’s no better way to boost your online presence than with Google, responsible for handling nearly 8.5 … [Read more...] about Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
Commercial Underpinning—The Secret Weapon to Ad Performance
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re struggling to keep up. Even falling behind at times. On the specialist side, there’s never a shortage of additional new … [Read more...] about Commercial Underpinning—The Secret Weapon to Ad Performance
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two roses within Google Ads’ garden differ? Performance … [Read more...] about What’s the difference between Performance Max and Performance Max for Retail?
How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
Showcase More of Your Products on Google Shopping
You’ve done all the hard work, and your Google Merchant Center has no errors or disapprovals but you still find that many of your products are just not showing in your advertising efforts. This can be commonplace, especially for those retailers that have hundreds, if not 1000’s of products that they are wanting to showcase on the Google Shopping network. Do you just throw … [Read more...] about Showcase More of Your Products on Google Shopping
