The advent of Yahoo!'s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research … [Read more...] about Setting Up an International Yahoo! PPC Campaign
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Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
Contents Introduction Migration Tips and Info Billing/Admin New Account Accessibility/Invoicing System Account Status Account Management General Campaigns Ad Groups Keyword Management Ad Text Management Part 1: Short and Long Ad Texts Part 2: Dynamic Keyword Insertion Part 3: Ad Text Approval Timeframes Bulk Upload Options Reporting Conversion … [Read more...] about Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader at Aimers agency, where we’ve spent over a decade managing $30M+ in ad spend for leading SaaS brands like Mixpanel, Automattic, and SaaStr. … [Read more...] about 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
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AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
How to Master Performance Max for Microsoft Advertising
If you work in digital marketing, there’s no doubt you’ve heard the term "Performance Max" countless times over the last few years. When layered on top of your existing advertising strategy, Performance Max can drive incremental conversions to your business and boost advertisers’ overall ROI. In fact, when combining Performance Max and search campaigns, advertisers are … [Read more...] about How to Master Performance Max for Microsoft Advertising
The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
As a PPC specialist, I've seen first-hand how AI has revolutionized Google Ads. While the technology offers impressive capabilities for optimization and efficiency, we need to focus on transparency and accountability when implementing these tools. Without these foundations, we risk losing consumer trust and violating privacy regulations. The Transparency Challenge of AI in … [Read more...] about The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I did! 1. Learn About The Business First If you don’t understand the company you’re … [Read more...] about 10 Things I Wish I Knew Before Starting In PPC
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still is. It’s great at doing that, but can PPC successfully drive awareness? The answer, in many cases, is that it can… What is … [Read more...] about How Top of Funnel Paid Search Advertising Can Be Effective
The Ultimate Campaign Quality Assurance Checklist for 2024
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to to conduct a thorough quality assurance (QA) process to ensure that everything is set up for success. Below is a comprehensive guide to all the boxes you need to tick before setting your campaigns live. Campaign Settings Quality … [Read more...] about The Ultimate Campaign Quality Assurance Checklist for 2024
11 Tips for Effective Social Media Data Collection and Analysis
Social media is a core part of most brands' marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires much more than creating posts or buying ads. To truly maximize value, brands need to master social … [Read more...] about 11 Tips for Effective Social Media Data Collection and Analysis
