When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Search Results for: account structure
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising
Meta Ads in 2024: The Best Targeting is No Targeting
Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your hard-earned spend. However, there are plenty of opportunities for clients to get great results by following a simple … [Read more...] about Meta Ads in 2024: The Best Targeting is No Targeting
Avoid Campaign Drift to Keep Your Clients Happy
Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept - called 'campaign drift' - can equally apply to your Google Ads or other digital advertising activity. If you allow campaigns to become static, your regular routines to falter or become stale, … [Read more...] about Avoid Campaign Drift to Keep Your Clients Happy
PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
The death of third-party cookies: How to future-proof your strategy for a cookieless world
The landscape of digital advertising is about to undergo a massive shift. Google's Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which limits access to third-party cookies by default. Google expects to fully phase out third-party cookies by … [Read more...] about The death of third-party cookies: How to future-proof your strategy for a cookieless world
The Ultimate Guide to Cookies & Marketing Consent Management Platforms
Data privacy regulations are becoming increasingly stringent. Consent Management Platforms (CMPs) are playing an ever more pivotal role in facilitating compliance and fostering trust between businesses and their users. These platforms provide mechanisms for obtaining, managing, and documenting user consent for data processing activities, particularly in the context of cookies … [Read more...] about The Ultimate Guide to Cookies & Marketing Consent Management Platforms
Advanced Google Ads Techniques To Master In 2024
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
Running Performance Max Against Brand is a Waste
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google … [Read more...] about Running Performance Max Against Brand is a Waste
What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two roses within Google Ads’ garden differ? Performance … [Read more...] about What’s the difference between Performance Max and Performance Max for Retail?
5 Ways To Use Google Gemini For PPC Inspiration
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on the opportunity to drive efficiencies, get a whole bunch of keyword, campaign and copy inspiration, and claim some valuable time back from your … [Read more...] about 5 Ways To Use Google Gemini For PPC Inspiration
How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive. Nope – the solution’s much more simple. Mobile optimization! Starting with your … [Read more...] about How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
