In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit more difficult to drive action with YouTube for a variety of … [Read more...] about Leveraging Custom Intent Audiences on YouTube
Search Results for: account structure
Life After A/B Ad Testing: A Retrospective
Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say "for the most part" as I to this day onboard clients with the unsupported "Optimize for Conversions" selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, "This is changing!". We said, … [Read more...] about Life After A/B Ad Testing: A Retrospective
How to Supercharge Your Google Shopping Ads
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help you get the most out of your Google Shopping ad campaigns. The first thing to … [Read more...] about How to Supercharge Your Google Shopping Ads
Tips for Managing PPC Campaigns for Franchise Companies
While each PPC account has its own challenges and opportunities, sometimes a client’s business structure or industry presents circumstances that require special consideration. One structure that can be particularly challenging is the franchiser with a large number of brick and mortar locations. In this post, we’ll discuss why this structure can be challenging, and strategies … [Read more...] about Tips for Managing PPC Campaigns for Franchise Companies
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to take a look at the Adwords opportunities tab … [Read more...] about The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
[Re]Evaluating & [Re]Structuring
In an account I work in, we decided to test restructuring their campaigns on three different locations. All of their campaigns are location based so performance vastly different from one to another. We tested two location campaigns that were consistently struggling to meet lead goal against one location campaign that was easily meeting lead goal on a regular basis. What we did … [Read more...] about [Re]Evaluating & [Re]Structuring
How To Use AdWords Geographic Data Reports
AdWords geographic reports provide performance data by location. You can use this data to optimize campaigns by identifying the best or worst performing states, create new bid modifiers for specific cities, or examine the performance of your current targets. All of this information is vital to identifying efficiencies and growth opportunities. In this article we will cover the … [Read more...] about How To Use AdWords Geographic Data Reports
Geographic Customizers: Feed & Ad Creation
It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to micro-target your PPC audience with a bit of automation. When recently tasked with creating ads that change … [Read more...] about Geographic Customizers: Feed & Ad Creation
Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically integrate optimizations that promote … [Read more...] about Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Common Problems (and Solutions) With URL Tagging and Tracking
For a more up-to-date article on this topic visit: https://www.www.ppchero.com/what-the-gclid/ In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to … [Read more...] about Common Problems (and Solutions) With URL Tagging and Tracking
Prepare Yourself for the Future of Audience Based Advertising
Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, "Personalized Marketing in an Audience Centric World". Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have the energy to clean it; so you do what everyone else does - you pick up your … [Read more...] about Prepare Yourself for the Future of Audience Based Advertising
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
