Even though it’s been “The Year of Mobile” for about five years now, there is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap and taking the exam. Well, … [Read more...] about Tips For Passing Google’s Mobile Certification Exam
Search Results for: account structure
5 Vital Skills Every Leader Needs
Growing up it always fascinated me how, in history books, people with devilish agendas were able to get masses of good people to support their cause. Why don’t people follow the person with the best idea? Or doing the best thing? Or the one most likely to succeed? I found example after example – not only in history but also in politics, sport and business – where people … [Read more...] about 5 Vital Skills Every Leader Needs
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
Building A Team By Sharing The Good
I haven’t slept much in a few days. No reason, really. It’s not because of stress, although things aren’t perfect, and it’s not because I’m on a bender, although family will be in town the next two weeks and I make no promises then. I just haven’t slept. Which has led to a lot of time to read and think. The biggest realization is how often I focus on the bad and how rarely I … [Read more...] about Building A Team By Sharing The Good
Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
The 4 Common Keyword Mistakes
There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
Tough Decisions Vs. Decisions With Tough Outcomes
A lot of business-type folks, especially those in start-ups, talk a lot about making tough decisions. It’s typically framed as how hard it is to run a business or department and how lonely it is because you have to make all the tough decisions, but good decision makers are always meeting with people and searching out new information that will help them make those … [Read more...] about Tough Decisions Vs. Decisions With Tough Outcomes
Handling PPC Client Agreement Renewals
You’ve finally found it – an excellent client/agency relationship. So much so that you want to keep the engagement and momentum rolling with an agreement renewal. How should you (as the client or the agency) handle this? Who should lead? What questions should be asked? Never fear! Our team comes across this subject often and we’re happy to shed some light on how to make the … [Read more...] about Handling PPC Client Agreement Renewals
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
How We Quickly And Profitably Ramped Up Spend
In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to be developed and implemented in … [Read more...] about How We Quickly And Profitably Ramped Up Spend
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Keep Calm And Upgrade Your AdWords URLs
You may be officially freaking out that the AdWords upgraded URL updates are force migrating in less than a week. If you didn't know that, I'll give you a moment to lose it. Breathe into a paper bag, and get it together! I promise it's not hard to upgrade, and there's a strong chance you may not have to even lift a finger. So, to begin, let's check to see if you do have … [Read more...] about Keep Calm And Upgrade Your AdWords URLs
