01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
Search Results for: ad testing
Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Getting Started with Programmatic Advertising
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to be a disconnect between what it is, how to get started, and what happens after deciding to dive into programmatic advertising. Today, I want to help you jump start your programmatic … [Read more...] about Getting Started with Programmatic Advertising
A Deep Dive Into Advanced Pivot Tables for PPC
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to look at that data across multiple channels. Today I am going to dive deeper into how to look at audiences, ad copy, and data over time. Audience Reporting The best way to get comfortable with pivot tables is to download data … [Read more...] about A Deep Dive Into Advanced Pivot Tables for PPC
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap
Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product page elements for the App Store and Google Play can make a crucial difference to the success of an app or mobile game. Mobile A/B testing is a tool that helps to make that choice based on data. However, how … [Read more...] about Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
Indeed Advertising: How to Get Started
Indeed: Likely a place you think about looking for jobs if you’re in the market. But have you considered advertising on the platform? If you’re looking to start advertising on Indeed for the first time or the first time in a while, here is a bit of an overview to give you a path forward. I started advertising on the platform for the first time a few months ago and was … [Read more...] about Indeed Advertising: How to Get Started
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
Quora’s Lead Gen Ads Beta: Ready For Round Two
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a mature platform, like Google. However, in our latest beta test with Quora, we found that there’s another MAJOR reason to test younger ad platforms and betas within those platforms: The personalized … [Read more...] about Quora’s Lead Gen Ads Beta: Ready For Round Two
New Release! Paid Advertising Trends for Travel and Tourism Marketers
According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86 billion this year and increase to $13 billion next year. The travel industry is very dependent on search advertising as you’ll see in this report, but continuous testing and optimizing in other … [Read more...] about New Release! Paid Advertising Trends for Travel and Tourism Marketers
Google Ads New Release: Ad Groups for App Campaigns
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in Google App campaigns. These updates allow account managers to expand creative testing and gain clearer creative performance insights with improved ad segmentation and expanded ad fields. What's … [Read more...] about Google Ads New Release: Ad Groups for App Campaigns
Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery optimization and tracking. With its set of standard events and the ability to track Custom Conversions, Facebook Pixel is a key element of the Facebook Ads platform.While the standard events cover different scenarios for … [Read more...] about Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
