This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low quality traffic and … [Read more...] about Broadening Your Paid Search Marketing Strategy
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5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing and understandable. To do this, we must put on our … [Read more...] about 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
Bing Ads Automated Imports: A Gift To Handle With Care
We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform for every client (whew! I’m out of breath just reading … [Read more...] about Bing Ads Automated Imports: A Gift To Handle With Care
Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
Reach New Audiences Through AdRoll Prospecting
AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been successful for your business or clients’ businesses, … [Read more...] about Reach New Audiences Through AdRoll Prospecting
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
Stop Making These 14 Facebook Ad Mistakes In 2017
Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common mistakes can lead to a decrease in overall campaign … [Read more...] about Stop Making These 14 Facebook Ad Mistakes In 2017
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Keyword mining can be such a repetitive task. You dive through your website looking for new keywords, you run search query reports, check projections, test, and then repeat the process. When Dynamic Search Ads (DSAs) arrived they became a valuable asset to keyword research. By scanning your website and generating a list of keywords, as well as a Headline and Display URL for … [Read more...] about Using Dynamic Search Ad Campaigns for Effective Keyword Mining
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
On Demand Webinar Drastically Improve Your Users' Online Experience With A/B Testing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
Drastically Improve Your Users’ Online Experience With A/B Testing
When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing
Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Drastically Improve Your Users' Online Experience With A/B Testing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Unique Ways To Improve Your PPC Conversion Rates … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
More about this Webinar When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
