There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
Search Results for: ad testing
An Explanation Of The AdWords Conversion Optimizer Tool
Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along with some personal thoughts and … [Read more...] about An Explanation Of The AdWords Conversion Optimizer Tool
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Tiny Ad Tests That Make a Huge Difference
We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There are 35 characters that can be … [Read more...] about Tiny Ad Tests That Make a Huge Difference
Looking Forward To AdWords Ad Customizers
In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad customizers over the coming weeks. … [Read more...] about Looking Forward To AdWords Ad Customizers
Day Trading And Pay-Per-Click
Recently, I was at the BIAKelsey conference in the ever-colorful and precarious city of New Orleans. I bring this fact up because I learned of an analogy that will forever change my views regarding Search Engine Marketing. There we were, in a meeting with a prospective client on the top floor of the Hyatt Regency with a beautiful view of the SuperDome. In our discussions, … [Read more...] about Day Trading And Pay-Per-Click
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
Fast Track To Crushing the Advanced Search Exam
Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The main differences and content that will catapult you into your Advanced status are now at your fingertips. Whether you’re taking your first stab at the Advanced … [Read more...] about Fast Track To Crushing the Advanced Search Exam
The Top Women in CRO (Who Should’ve Made Our List)
As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably, it means that well-known, established and traditionally influential experts are plentiful on the list, while other deserving experts—particularly the young, … [Read more...] about The Top Women in CRO (Who Should’ve Made Our List)
The Opportunities Tab – The Good And Bad
Can there be useful insights in the Opportunities tab? I, like many others out there, tend to believe that I am smarter than the Opportunities tab. The Opportunities tab wants to spend more of my money and values click volume. My general feeling is: What does the Opportunities tab know about real paid search? Does it think about conversions or hitting monthly budget caps? … [Read more...] about The Opportunities Tab – The Good And Bad
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
Why Do We Test PPC Ads?
Novels have been written regarding the art of ad testing. Whether it involves the creation of persona-based ad copy or a re-evaluation of your core testing metrics, there are countless posts educating us on how to make the most of our ads. But while there might be a lot of information out there about how we should test our ads, there aren’t many that try to explain why. This … [Read more...] about Why Do We Test PPC Ads?
