It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
Search Results for: ad testing
How To Expand An Account From Exact Match to Broad Match
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both. Pros: You’ll have less initial financial waste while prospecting keywords It is … [Read more...] about How To Expand An Account From Exact Match to Broad Match
Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
Discover The 20 Most Expensive Keywords in Google AdWords
On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords
Tablet Targeting Now Available in Google AdWords
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today those options are available for all AdWords users! For some time now, advertisers have been able to target mobile devices and certain … [Read more...] about Tablet Targeting Now Available in Google AdWords
Case Study: Writing Effective Sales Ads
In my experience with PPC, I’ve always had great performance outcomes from running sales ads. They typically outperformed generic product or DKI ads, but I had never tested different elements within sales ads themselves. When one of my clients was running a Spring sale, I thought it would be the perfect opportunity to dig deeper and find out what makes a great sales ad. I … [Read more...] about Case Study: Writing Effective Sales Ads
Impressions Strongarm Relevance in adCenter Quality Score
A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed substantial differences in their performance that are difficult to account for. Given the amount of time we’ve had to adjust our … [Read more...] about Impressions Strongarm Relevance in adCenter Quality Score
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide
Alas, the fourth and final installment of the Analytics test series: the regular expression portion. While the Google Analytics test might seem daunting, with a little studying, it really isn’t bad at all. Yesterday, Jessica covered event tracking. Previously Erin covered e-commerce tracking and Steve the different types of Google Analytics cookies and how they are each used … [Read more...] about Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
This is the third in our series of collaborative PPC Hero/SEO Boy series which aims to coves the most important aspects of the IQ Test and prepare you to earn a high score. Steve started us off with Cookies in Google Analytics and Erin continued with Google Analytics Ecommerce Tracking. Why should we care about event tracking? Because. Event tracking can give you lots of … [Read more...] about Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as … [Read more...] about Our Guide to Google Analytics IQ Testing: E-commerce Tracking
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and … [Read more...] about Heroview – Analyzing Ad Strategy With Tom Demers
