This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal … [Read more...] about Our Guide To Google Analytics IQ Testing: C is for Cookie
Search Results for: ad testing
Hello, AdWords Topic Targeting!
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the topics tab! And if display advertising has a significant role in your PPC advertising strategy, you’re probably going to want to … [Read more...] about Hello, AdWords Topic Targeting!
To Optimize or Not To Optimize, Google’s New Ad Setting
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their performance, and ‘Optimize’, which favored ads with a higher click-through rate.) Undoubtedly, this new feature … [Read more...] about To Optimize or Not To Optimize, Google’s New Ad Setting
Creating Killer Ads Using Bing Dynamic Text
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and how you can use this to help you create killer ads. What is dynamic text? Dynamic text is a word or phrase that is inserted into your ad using a variable. After a search … [Read more...] about Creating Killer Ads Using Bing Dynamic Text
Why and How You Should Rethink Ad Writing and Bidding Strategies
We all know that Google likes to throw us in the industry for a loop every now and then. Usually, it is nothing to be too overly concerned about, despite the PPC doomsayers having a field day every time Google even changes it’s homepage logo. It simply means that you have to adapt a bit, tweak a strategy here and there, and voila, you’re back on the cutting edge of Adwords … [Read more...] about Why and How You Should Rethink Ad Writing and Bidding Strategies
Statistical Validity Is Leading You Astray
Sometimes, the idea of testing in PPC accounts can get a little dicey. What can you test? What makes for a valid test? Is a significant test always valid? What “untestable” factors might influence performance? To most positively affect the return your tests will offer, it’s important to both plan your tests carefully and to understand the various interactions of factors beyond … [Read more...] about Statistical Validity Is Leading You Astray
Creating Image Ads with The Adwords Display Ad Builder
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what is the display network (previously known as the content network, and honestly, I’m still trying to get used to the name change)? It is the … [Read more...] about Creating Image Ads with The Adwords Display Ad Builder
Do You Make These Common Mistakes While Managing Your AdWords Campaign?
We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that's not always the case. When you make a mistake on the internet (while managing an AdWords campaign for example), then you usually don't even realize it. Therefore you can't avoid making a similar mistake in the … [Read more...] about Do You Make These Common Mistakes While Managing Your AdWords Campaign?
What Your Text Ads Say About You
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click to find out more. Going along with this analogy, your landing page could then be called the first date – the customer has expressed some interest but … [Read more...] about What Your Text Ads Say About You
New Experiment Setting in Google AdWords
In order to get the best results from your PPC campaign, it is important to always test new things. Test keywords, ads, settings, budgets, keyword bids, etc. - if it is something you can change, you should test a variation. The trouble is, it is often difficult to determine if the change you made is really a success or if other factors are contributing. For instance, maybe you … [Read more...] about New Experiment Setting in Google AdWords
Staying Ahead of Shifts in PPC Traffic -Part 2
In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast of the latest industry news. Now that you how to analyze what might happen to your traffic in the coming months, let’s talk about how to … [Read more...] about Staying Ahead of Shifts in PPC Traffic -Part 2
A Guide to Google AdWords Settings
There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but the key is to test, test, test. What works for one account or campaign, may not work well for another. If you haven’t spent time exploring the settings … [Read more...] about A Guide to Google AdWords Settings
