Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of keywords that perform at the desired CPA, and a group of keywords that probably drive volume but at higher than desired CPAs. In the end they all … [Read more...] about Profit Per Keyword…Beats Cost Per Acquisition Every Time
Search Results for: ad testing
PPC Account Goal Setting: Set Yourself Up for Incremental Success
Today brings the second post in our April Showers Bring May PPC Flowers series. In today’s post, I’ll be diving into setting account goals to help your account mitigate torrential downpours. PPC account goal setting can be quite the conundrum for new, or newly acquired, accounts. If you’re starting a new account, you don’t have any historical data to work with, and if you’ve … [Read more...] about PPC Account Goal Setting: Set Yourself Up for Incremental Success
13 Popular PPC Campaign Tactics That Will Ruin You
PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
Hopelessly Devoted to Revenue: A PPC Love Story
February's PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I'll tell you a very tragic story of love gone wrong. The story is this: PPC metrics in my ecommerce account are skyrocketing and performance has increased on every data point (CTR, conversion rate, average CPC, etc.), but my … [Read more...] about Hopelessly Devoted to Revenue: A PPC Love Story
Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
With Valentine's Day just around the corner, we're going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump's momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, … [Read more...] about Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
Heroview- PPC Task Optimization with John Lee
Our monthly Twitter interviews, Heroviews, are real-time discussions with PPC industry experts. Today’s Heroview featured John Lee (@John_A_Lee). As Director of Client Services at Clix Marketing and a speaker for our upcoming Hero Conf, John will share some tips on PPC task optimization. With so many levers to pull, it's hard to know what to pull when! PPC Hero: Thanks for … [Read more...] about Heroview- PPC Task Optimization with John Lee
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our head count to 22. We grew revenue by double-digits for the seventh consecutive year. I was awarded Entrepreneur of the Year at the 7th Annual Fuse … [Read more...] about Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
Our Greatest Hits for July 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from July. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! Our top honors this month go to PPC Hero himself! In this day and age, everything wants to be “the ultimate” – the ultimate … [Read more...] about Our Greatest Hits for July 2011
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing your traffic numbers stall too. I recently had an account that had all these problems for no easily identifiable reason, and thought it … [Read more...] about Diagnosing a Problem Account
Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for … [Read more...] about Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
If you haven't heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You'll have the entire last week of every month to get your submissions Tweeted to us. You might be thinking, "Seriously? Do you think I'm going to remember four weeks from now to Tweet … [Read more...] about PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
