The full scale integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates). When they work, these tools drive major increases in productivity … [Read more...] about Target CPA Bidding: Avoiding Over-Delivery
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The Definitive Programmatic Guide for PPC Managers
Written by Hanapin Marketing Programmatic Advertising is a sector of paid media that is growing rapidly and shows no signs of slowing down. According to eMarketer, in 2020, the US programmatic digital display ad spend is expected to grow 20.1%, to $68.97Bn. That’s 86.3% of total digital display spend. The way in which brands and advertisers reach the masses is changing, … [Read more...] about The Definitive Programmatic Guide for PPC Managers
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
“Should we move forward with conversion rate optimization services?” We face this question often and of course, for me, being involved in post-click optimizations and analysis every day, it’s an easy yes. Investing in the post-click experience or conversion rate optimization (CRO) is a given. This refers to the page users land on or their experience after they’ve clicked on … [Read more...] about 3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
Midwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting with fellow marketers and deepening your PPC … [Read more...] about Midwest Digital Marketing Day: Free Day of Training On July 25th
Actionable PPC Tips for Personal Injury Law
Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll regularly see average CPCs of … [Read more...] about Actionable PPC Tips for Personal Injury Law
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Back to Basics: What Is Conversion Rate Optimization (CRO)?
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at an e-commerce company, you may hear this term and need to know what it is. And when I say CRO, don’t worry if you have no clue what I’m talking about. … [Read more...] about Back to Basics: What Is Conversion Rate Optimization (CRO)?
ALSA Strategy: A New Way to Think About Old Strategies
Often times our task as digital marketers is to bring awareness to a new product or service our client has to offer. Questions then arise, like how should we build awareness or how can we capture existing searches? If the new product or service is already in the market with competitors, you might be in luck and have some keyword Search volume to attack. In many cases though, … [Read more...] about ALSA Strategy: A New Way to Think About Old Strategies
8 New Jobs Posted on the PPC Hero Job Board
8 new jobs have been posted to PPC Hero's Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX. Here's a brief look at some of the positions available: HomeX Chicago , IL Role: SEM Manager HomeX is seeking an SEM Manager focused on Paid Search and Display Advertising to lead online paid traffic growth. This … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static. Savvy account managers recognize the … [Read more...] about 3 Alternative Paid Social Platforms to Diversify Your PPC Investment
CRO: Great UX Isn’t Random or Coincidental
Think about your favorite websites. (Or if you don’t have favorites, just think about some of the better ones you’ve seen.) Pause. Now, think about why you chose them or what made some pop into your head over others. Was it the content? Layouts? Imagery? Colors? It could be a plethora of things of course, but I want to emphasize (1) that they were all probably created with … [Read more...] about CRO: Great UX Isn’t Random or Coincidental
4 Ways to Harness Detailed Demographic Data
Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re unfamiliar with the detailed demographic lists, I … [Read more...] about 4 Ways to Harness Detailed Demographic Data
