This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers happening on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The only thing you can bank on in marketing, and even more so in digital marketing, is that things will change … [Read more...] about The Automation & Online Trends Marketing Managers Need to Know Today
Search Results for: ad testing
First Page Search Bids: Should You Go All In?
The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When looking at keywords that are living below the first page, I want to understand the … [Read more...] about First Page Search Bids: Should You Go All In?
Juggling B2B & B2C: C Where You Need to B
Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other cases they won’t. Often times B2C and B2B efforts could collide. I have a client that is a company with both B2B and B2C divisions, with two separate ad accounts. Budgets, conversions, goals, and KPIs are vastly different for each. The difficulty lies in the … [Read more...] about Juggling B2B & B2C: C Where You Need to B
Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply it to your job? Many coding tutorials are geared towards full-time coding positions or domains that have nothing to do with marketing. This leaves … [Read more...] about Starter Projects for New Coders
The Newest Amazon Sponsored Products Features of 2019
Amazon is continuing to improve their platform as they take more and more of the digital advertising market share. Coming in hot in January, Amazon has released a number of new Sponsored Products features across all Amazon advertising accounts. These new features, which include bidding strategies, placement multipliers, and new targeting options, introduce an additional layer … [Read more...] about The Newest Amazon Sponsored Products Features of 2019
Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your marketing strategy. You need to know and understand who you need to target to reach your goals and objectives. Effectively targeting your potential users can lead to decreased costs through personalized content and messaging, user segmentation, and better-qualified leads. Of course, the first step is to find who to target and … [Read more...] about Curate Your Audience to Get Better Results from Your Digital Campaigns
Exploring RollWorks for ABM and B2B Marketing
A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and budget must be effectively distributed … [Read more...] about Exploring RollWorks for ABM and B2B Marketing
Marketing Events In Facebook
One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal. Typically, we’re launching 2-4 campaigns a week due to the rolling nature of … [Read more...] about Marketing Events In Facebook
3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to best utilize them. There are millions of different situations and caveats so … [Read more...] about 3 Strategies To Consider When Thinking About Bidding
Next-Level Audience Targeting for your 2019 Marketing Plan
It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan
Top 4 PPC Interview Questions
Have you ever finished an interview completely gutted? I have. A few years ago I was interviewing for a position at Hanapin Marketing. I was on my final interview with Jeff Allen, the President of the agency, after a full morning of interviews and meeting the team. We had 30 minutes scheduled together after which I was scheduled to catch a shuttle straight to the airport. So … [Read more...] about Top 4 PPC Interview Questions
What To Do If Your Black Friday Flopped
While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a less-than-solid client … [Read more...] about What To Do If Your Black Friday Flopped
