As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we may think it’s pretty easy to list out … [Read more...] about How To Boost Post-Holiday Sales with Conversion Rate Optimization
Search Results for: ad testing
The Ultimate Guide to PPC Marketing
Download The Ultimate Guide to PPC as a PDF What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search … [Read more...] about The Ultimate Guide to PPC Marketing
Statistical Significance? Who Needs It? (Hint: YOU Do!)
We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards being a PPC Hero. Statistical significance, in manageable bite-sized terms, is the likelihood that … [Read more...] about Statistical Significance? Who Needs It? (Hint: YOU Do!)
How to work with Sensitive Data Accounts
What do you do when you are told by the ever-present Google that you can’t use remarketing lists or other audiences in your paid search strategies? You work with out a strategy and suggest that remarketing could help engage users who have been on your site but did not convert the first time around. You get the tag placed, the list is built, and then Google disables your list … [Read more...] about How to work with Sensitive Data Accounts
3 Best Practices for Universal App Campaigns
Universal App Campaigns were launched in mid-2015 as part of Google's efforts to utilize machine-learning in its advertising product offerings. Google has since rebranded this effort as simply “App Campaigns”. The goal is for the machine-learning system to analyze, in real-time, hundreds of millions of signals to put your app in front of the best possible users. We saw Google's … [Read more...] about 3 Best Practices for Universal App Campaigns
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR with a more … [Read more...] about Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
5 Lessons I’ve Learned (the hard way) in CRO
Approaching an anniversary commemorating the time I've spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge's Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key lessons with you all. Why? Because I am a doer. I learn by doing. Thus, I tend to make mistakes. It … [Read more...] about 5 Lessons I’ve Learned (the hard way) in CRO
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
When I first pondered the notion of branded and non-branded Shopping campaigns I was a little skeptical. I wouldn’t necessarily describe myself as a perfectionist, or even a control freak; however, I’ll take a thorough initiative where I’m in the driver’s seat 10 times out of 10. Shopping campaigns, in general, are somewhat out of our complete control, so adding another level … [Read more...] about How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
5 Simple Steps To Build & Maintain Rapport With Clients
In the digital marketing sphere it is so easy to get sucked into the data and feel that as long as the numbers align, then we’re doing everything that we can for our clients. Ultimately, we know that we have to build meaningful relationships with our clients if we want successful partnerships. But that's hard, especially if you're someone who feels more comfortable around pivot … [Read more...] about 5 Simple Steps To Build & Maintain Rapport With Clients
Making The Case For A Video First Facebook Strategy
According to Facebook, time spent on video is skyrocketing. In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% increase in video consumption on Instagram is expected in the next six month and currently 100M hours of video are watched everyday on Facebook. With this type of consumption taking place … [Read more...] about Making The Case For A Video First Facebook Strategy
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on. We’re always striving to be more of … [Read more...] about Kicking Off and Maintaining CRO Client Relationships
