Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
Search Results for: ad testing
CRO And PPC Go Together Like Fall And Pumpkin
In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet - how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can't send anyone anywhere. The landing page is critical, by definition, to … [Read more...] about CRO And PPC Go Together Like Fall And Pumpkin
Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access to so much information, they’re convenient, they keep us in contact with our friends and family, they’re convenient. Okay, you get my point. We’ve heard it said … [Read more...] about Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
Linking Up With LinkedIn: A Beginner’s Guide
Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
My Experience With Landing Page Best Practices And The Failures That Ensued
Hopefully, you're well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that's it. They're guidelines. Best practices are not absolute. They don't always work in every situation. And this is why we (join me in this one, let's say it audibly) always test everything. But if you are not … [Read more...] about My Experience With Landing Page Best Practices And The Failures That Ensued
Down The Rabbit Hole – Optimizing Programmatic Campaigns
Programmatic advertising has many definitions including, “automated media buying," “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true. Adtech as an industry is … [Read more...] about Down The Rabbit Hole – Optimizing Programmatic Campaigns
Recounting My CRO Day 5-Second Showdown
#CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown. We’re given everything we … [Read more...] about Recounting My CRO Day 5-Second Showdown
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer
Should You Be Creating Device Specific Campaigns?
Back in August, it was announced that Google would allow device bid adjustments on computers and tablets, and not just on mobile devices. With this announcement came the capability to segment campaigns once again by device. But creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for … [Read more...] about Should You Be Creating Device Specific Campaigns?
Why Your PPC Account Isn’t Living Up To Its Potential
When a PPC account isn’t hitting goals, there can be any number of reasons why. The hard part is figuring out what’s going wrong. Other times, while performance isn't necessarily bad, it isn't what it could be. In these instances, there is a lot of opportunity to get the account running to its full potential. Today, I will go through common themes that I see in either … [Read more...] about Why Your PPC Account Isn’t Living Up To Its Potential
The Ins And Outs Of PPC Account Expansion
I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring PPC knowledge into our daily lives, we can also … [Read more...] about 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
