So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversation Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
Search Results for: ad testing
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
When Less Has to Be More – Working with Limited Budgets
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Julie Friedman Bacchini (@NeptuneMoon), Founder and President of Neptune Moon. In a perfect world, we would all … [Read more...] about When Less Has to Be More – Working with Limited Budgets
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Ariana Wolf (@ArianaWolf), a search strategist for 90octane. “Holy jumble! Where's the hope of the world now?” – … [Read more...] about Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Hero Conf 2014 Workshops are Nearly Sold Out!
Only 10 seats remain for our valuable 1-on-1 workshops at Hero Conf! These workshops are the perfect opportunity to work side-by-side with our digital advertising experts to explore the specifics of your account, giving a fresh perspective that may be all it takes to reinvigorate a campaign or push past a difficult benchmark. Join Hanapin Marketing and industry pros to discover … [Read more...] about Hero Conf 2014 Workshops are Nearly Sold Out!
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To
7 CRO Lessons Learned in 2013
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. As Eric explained yesterday, … [Read more...] about 7 CRO Lessons Learned in 2013
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
Happy Clicking on Cyber Monday from PPC Hero!
It's that time of year- 'Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our latest posts for a busy ecommerce season. Use these ecommerce and shopping-related blog posts to make sure you (and your customers!) get exactly what you … [Read more...] about Happy Clicking on Cyber Monday from PPC Hero!
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
