What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
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Hero Conf – paid media conference
New to Twitter Ads? Get the Scoop on Targeting Options
This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place to start when initially putting your Twitter Ads into … [Read more...] about New to Twitter Ads? Get the Scoop on Targeting Options
Why Brand Ad Campaigns Are Important
On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons. We will … [Read more...] about Why Brand Ad Campaigns Are Important
Benefit From PPC And SEO Working Together
The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies. Where To Start We believe in a holistic approach to … [Read more...] about Benefit From PPC And SEO Working Together
Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
It's here! Registration for Hero Conf Austin is now open! We're headed back to the Live Music Capital of the World, April 16-18, 2018 at the Hilton Austin. And we're excited to roll out a whole slew of changes, to our topics, to our session types, to our networking experiences, and to the schedule layout itself! But our biggest change means the biggest value to you. We've … [Read more...] about Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
The Evolution of Voice Search (and what it means for PPC)
Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
The Social Strategies You Need To Know For App Promotion
You Built An App...Now What? You've got this really cool app, but no one is downloading it. It's a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push customers in-store. When launched, … [Read more...] about The Social Strategies You Need To Know For App Promotion
Coming Soon – New Cross-Device Reports And Benchmarks
Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Do Standing Desks Really Improve Your Work Experience?
When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong. I got up to use the restroom, go to lunch and occasionally … [Read more...] about Do Standing Desks Really Improve Your Work Experience?
