If you’re a high-spender, it can be annoying, even frustrating, to have a multitude of charges on your account from Bing or AdWords because you’ll later have to reconcile all of those charges with your bank account. (Note: AdCenter billing threshold is initially set at $50 but will later increase – still for large advertisers that means being charged quite a few times a … [Read more...] about Potential Issues With Transitioning to Bing’s Invoice Billing
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Google vs. Bing: Targeting Features Part 2
This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month I wrote about the differences between the Language and Location targeting settings in Google AdWords and Microsoft adCenter. This post … [Read more...] about Google vs. Bing: Targeting Features Part 2
Creating Killer Ads Using Bing Dynamic Text
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and how you can use this to help you create killer ads. What is dynamic text? Dynamic text is a word or phrase that is inserted into your ad using a variable. After a search … [Read more...] about Creating Killer Ads Using Bing Dynamic Text
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics. Batman vs. Joker, Red Sox vs. Yankees, Wile E. Coyote vs. Roadrunner, Google vs. Bing: just a few of the greatest rivalries of our time. In … [Read more...] about Google vs. Bing: Targeting Features
Managing the Content Network in Google and Bing
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However, even though the display network in Google has the potential to cause you headaches, they at least provided you with the reporting tools you needed to … [Read more...] about Managing the Content Network in Google and Bing
How To Confirm Placement of Your PPC Ads in Bing.com
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results. Typically, I will get clients that like to type in their keywords into Google, Yahoo and MSN almost every day just to see how their ad looks in … [Read more...] about How To Confirm Placement of Your PPC Ads in Bing.com
First Glance: How Pay-Per-Click Marketers Should React to Bing
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry. As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is … [Read more...] about First Glance: How Pay-Per-Click Marketers Should React to Bing
From Average to Awesome: How to Master the Art of PPC Account Management
Whether you're in B2B lead generation or e-commerce, the principles of high-performance PPC are largely the same. This article shares what I believe separates an average PPC account manager from an awesome one, and outlines four core strategies to help you level up. The Difference Between Average and Awesome Let’s rewind to 2017. Snapchat filters were everywhere, and I … [Read more...] about From Average to Awesome: How to Master the Art of PPC Account Management
7 ways to create better ads: Insights from eye-tracking research
In the crowded world of advertising, one essential question remains: how do you know if your ad is any good? Most marketers judge their ads based on key performance indicators including CTR, CPM, CVR, CPC, ROI, and so on. As valuable as these metrics are, they offer only a partial view of an ad’s effectiveness - the proportion of views that led to an action. They don't tell you … [Read more...] about 7 ways to create better ads: Insights from eye-tracking research
How Microsoft Is Transforming Search and Advertising with AI
In recent years, Microsoft has undergone a profound transformation, particularly in its search and advertising business. The driving force behind this shift? Artificial intelligence (AI). While AI may feel like an overused buzzword these days, its impact—especially through Microsoft's partnership with OpenAI and the integration of tools like ChatGPT and Copilot—has been … [Read more...] about How Microsoft Is Transforming Search and Advertising with AI
Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting strategies that prioritise privacy, leverage first-party data, and harness audience intelligence in innovative ways. But let’s pause for a moment—what comes to mind when you think about Microsoft Advertising? If your … [Read more...] about Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
How To Create Compelling Ad Extensions In Google Ads
In today's digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole campaign. It goes into detail about how to use Google Ads ad extensions effectively to boost exposure and connection across several platforms. New … [Read more...] about How To Create Compelling Ad Extensions In Google Ads
