Hulu: you know it, you love it, you probably binge it (guilty). If you’re like me, you’re on the cheap, ad-supported plan because you graduated college and suddenly had to pay for both Spotify and Hulu. Even though Hulu sells an ads-free service package, 70% of viewers are on the cheaper, ad-supported plan. This means that there are 58 million binge-watchers like myself seeing … [Read more...] about Hulu Advertising: What You Need to Know About It
Search Results for: bing
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
Methods for PPC Success in Times of Uncertainty
The current state of the world leads to a period of uncertainty in the realm of digital advertising. Depending on where your company or your clients are positioned, the effects of COVID-19 are either having tremendous or horrible impacts on standard business performance. For those on the latter side, this is a time where advertisers are seeing budgetary shifts, paused … [Read more...] about Methods for PPC Success in Times of Uncertainty
The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on your agility, and on who else is playing at your table. And there tends to be more and more players at Amazon Marketing. We interviewed around 25 professional players; Amazon marketing experts, Sellers, Vendors, technology … [Read more...] about The Amazon Table is Open. Place Your Bets!
When To Create New PPC Campaigns
The world of paid search is unique for all account managers, every account, and so forth. No two accounts managers are identical in the way that they strategize and no two accounts are identical in terms of what optimizations and changes should be made. With that being said, generalizations can be made and then altered with the account in mind. In this post, we will discuss … [Read more...] about When To Create New PPC Campaigns
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one voice assistant. Artificial Intelligence and Machine Learning are improving, with algorithms evolving to recognize more specific questions … [Read more...] about Getting Ahead of the Voice Search Revolution
8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing! Here's a brief look at some of the positions available: Vagaro IncDublin, CARole: Paid Media (PPC) The Paid Media is a full-time role for a seasoned digital marketing professional who will work closely with the Director of … [Read more...] about 8 New Jobs on the PPC Hero Job Board
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
How to Scale Tags: Example Google Analytics Properties via GTM
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice is broken so let's do this thing. Friendly reminder I am big fan of not re-inventing the wheel, I am big fan of studying wheel's and attempting to … [Read more...] about How to Scale Tags: Example Google Analytics Properties via GTM
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written a good few of these articles myself, preaching the benefits for businesses of all sizes. If you’re unfamiliar with them, let me remind you that AI is: Fast, able to save you time and give you more hours to get your work done. … [Read more...] about 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing. Here's a brief look at some of the positions available: Workshop DigitalRichmond, VARole: Senior Pay Per Click (PPC) Analyst We need a hungry, tenacious PPC professional. We need someone who can effectively communicate … [Read more...] about 6 New Jobs on the PPC Hero Job Board
