Apple Search Ads is super useful. It’s unlike most app marketing platforms because of the level of control you can leverage with keyword targeting while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page. Conveniently, this is the only landing page and ad copy source that you will ever need, which is great because it’s the only … [Read more...] about “All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
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Paid Search Basics for Events
Digital Advertising for events can be a tricky business, especially on the paid search side. Either the company you advertise for is running the event or attending the event which will dictate how you approach your strategy. You need to fill person quotas, need to drive traffic to the event page, and need to make sure your ads generate interest surrounding the event. This means … [Read more...] about Paid Search Basics for Events
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static. Savvy account managers recognize the … [Read more...] about 3 Alternative Paid Social Platforms to Diversify Your PPC Investment
What Else Is Affecting Your PPC Advertising?
Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes we’re making to the campaigns. One of the biggest reasons … [Read more...] about What Else Is Affecting Your PPC Advertising?
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
5 Must Watch PPC Reporting Metrics For Small Businesses
What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads helps you realize your ideal results, but the sheer … [Read more...] about 5 Must Watch PPC Reporting Metrics For Small Businesses
PPC and AMP Pages
Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and you sit and wait, giddy with excitement over the untold knowledge that you may … [Read more...] about PPC and AMP Pages
Google Is Getting Rid Of Average Position!
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means. Google wants us to shift our focus from average … [Read more...] about Google Is Getting Rid Of Average Position!
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I wrote this for you. Facebook Messenger marketing with … [Read more...] about Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
The #1 Way to Take Your PPC Strategy from Average to Expert
While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns should be proactive, decisive, and organized, remember that data comes from real interactions and being … [Read more...] about The #1 Way to Take Your PPC Strategy from Average to Expert
Paid Search Competitor Strategy – A Negative Keyword Twist
Running a competitor campaign can be controversial in the world of paid search. It could potentially lower your quality score because you are bidding on search terms that are not in your ad copy and is most likely not on your landing page. For some industries, consumers have strong loyalty towards brands and if they are searching for a brand by name the chances of converting on … [Read more...] about Paid Search Competitor Strategy – A Negative Keyword Twist
