You're All Set! You're now registered for Hanapin Marketing and Acquisio's webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bidding Strategies: A Pair of Case Studies How Bing … [Read more...] about Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
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Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Battle Of The Ages: Using Demographic Data To Improve Performance
It’s no secret that Google sees [pretty much] all. We’ve seen products roll out to the paid search community that connects desktop with mobile users (estimated total conversions), breaks down the long-term attribution of your leads (attribution models), and, of course, demographic targeting. There are a lot of questions revolving around demographic targeting, from where the … [Read more...] about Battle Of The Ages: Using Demographic Data To Improve Performance
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. Every six months (or so), we will do an account review for our clients. A lot of the time, if there is year-over-year data, we use it! And why not? How do we know that we are doing well if we have nothing to compare performance? However, the problem with year-over-year performance is that a lot can … [Read more...] about Year-Over-Year Performance is Rarely “Apples-to-Apples”
Hero Conf 2015, Final Discount on Seats & Day 1 Keynotes with…
Act Before Saturday to Access our Final Early Bird Rates! Hero Conf 2015 is quickly approaching. The PPC Conference of the Year is April 27-29 at the Hilton Portland and Executive Tower in Portland, OR. And we want to be sure you don’t miss out on the opportunity to register at our best rates. Hero Conf is a one-of-a-kind digital advertising event that prides itself in being … [Read more...] about Hero Conf 2015, Final Discount on Seats & Day 1 Keynotes with…
Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Sandeep Basra, a PPC Executive at Conversion Works. Just to recap, people-based targeting … [Read more...] about Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
7 Areas Where Your PPC Account Is Broken
Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
Give Your Product Feed The Attention It Deserves
At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital Marketing Report, Shopping ads drove 51% more clicks and 45% greater ad spend year over year. Take Shopping management a step further and you have the upload and optimization of the product feed. For … [Read more...] about Give Your Product Feed The Attention It Deserves
Escape Your PPC Data Rut With These Four Reports
It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything … [Read more...] about Escape Your PPC Data Rut With These Four Reports
