The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: "What would I do if I had to write a letter and I had to get someone to respond to it or I would be beheaded literally?” And the expanded … [Read more...] about What If Your Pet’s Life Depended On The Success of Your Ad?
Search Results for: bing
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
Save Time With The Ten Minute PPC Audit
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account and Carrie has dived into quick and dirty quality score techniques. Today we're going to look at the ten minute 'sense-check' audit. ---- A well-researched, in-depth audit of a PPC account can … [Read more...] about Save Time With The Ten Minute PPC Audit
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our series, I’ve provided a quick look at how I manage quality score when time is of the essence. What’s all this “quick and dirty” talk? Quick: You filter out … [Read more...] about Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Eight PPC Tactics That Are Hiding in Plain Sight
No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re curious about it, and then you get less curious, and then finally you don’t even notice it any more. It’s just part of the scenery. The best part, though, is when you finally stop in for whatever reason and the food is delicious. We’ve … [Read more...] about Eight PPC Tactics That Are Hiding in Plain Sight
Ads That Snatch Defeat From The Jaws of Victory
This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance -- if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do any good, no matter how brilliantly it was written. So the image and headline have to create enough interest on the part of the perspective … [Read more...] about Ads That Snatch Defeat From The Jaws of Victory
Comparison-Shopping Engines: How to Optimize CSEs, Part IV
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. So you have decided to advertise on a … [Read more...] about Comparison-Shopping Engines: How to Optimize CSEs, Part IV
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which our careers and lives (and senses of self and self worth {etc., etc.}) are built. Here’s the main thrust the letter: “To avoid the potential for deception, … [Read more...] about The End of Paid Search As We Know It?
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. Following my last article about the top 10 … [Read more...] about Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
Acquisio’s PPC Management Software: How and Why We Use It
When it comes to automating your PPC workload, there exists a wealth of tools out there on the market. The past few years have seen a real growth in the quality of these tools, and as generally most companies will be using either no tools, or just one (particularly as changing often requires re-training), we wanted to take some time to review Acquisio for you and explain why we … [Read more...] about Acquisio’s PPC Management Software: How and Why We Use It
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
