You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits to grow the campaign. 1. Choose a Niche Select a niche market that represents your entire market well, so that you can learn from and scale the campaign once you are … [Read more...] about 7 Tips For PPC On A Budget
Search Results for: bing
Sponsored Stories as Social Proof
Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within the first 3 minutes of the video? Oh, just go ahead and watch it already: https://www.youtube.com/watch?v=ooUqOwh-2LE So if you were paying attention you probably … [Read more...] about Sponsored Stories as Social Proof
Working Together Non-Redundently
If I had to choose between a boring ad image with a great headline and a great ad image with a boring headline, I’d take the boring headline matched to an intriguing, eye-catching image. I think most people would. And here’s a perfect example of this choice: The image itself is a kick-butt collage that’s both visually striking and emotionally intriguing. We want to know … [Read more...] about Working Together Non-Redundently
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
Is Your Headline the “Ticket on the Meat”?
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising." - David Ogilvy I couldn't help but think of this quote when I came across the following ad: And it wasn't the "ticket on the meat" analogy that recalled the quote (though that did help). What brought Ogilvy's wisdom immediately to mind was the … [Read more...] about Is Your Headline the “Ticket on the Meat”?
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
Our Greatest Hits for October 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
Funny Halloween Post
Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we all look up to, someone that makes us believe in something more then we think possible. For me a superhero has always been my Mom and my Dad. They despite all the crap I … [Read more...] about Funny Halloween Post
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
How I Manage A PPC Account Without Google AdWords
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run in AdWords, you ask? There are several reasons that might cause, or even force, you to run in other search engines, such as: The AdWords keyword marketplace is simply … [Read more...] about How I Manage A PPC Account Without Google AdWords
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between how AdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to … [Read more...] about How To Separate Match Types In adCenter
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
