Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I'd like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the … [Read more...] about How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Search Results for: branded
PPC Hero Interview with Allie Edwards Williams of Zvents
What better way to learn about PPC than to hear about experiences from those "in the trenches?" At least that's how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer's and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great … [Read more...] about PPC Hero Interview with Allie Edwards Williams of Zvents
Need More Traffic? Stop thinking so hard and review your website for new keywords
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you expand your list. After you have laid the strategy ground work, expanded your keyword list with every … [Read more...] about Need More Traffic? Stop thinking so hard and review your website for new keywords
PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand's website. This is an indication of a number of search trends: Bidding on branded keywords, your own as well as those of your competitors, is absolutely … [Read more...] about PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
When Broad Match Is Just TOO Broad
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing "woes" in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include "extended match." The obvious change in search-query permutations and phrase orders … [Read more...] about When Broad Match Is Just TOO Broad
