If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google … [Read more...] about Running Performance Max Against Brand is a Waste
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A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online. If you're your looking for a guide on how to use Google Adwords to … [Read more...] about A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
Why Incorporating User-Generated Content on Social Media Will Increase Sales
For a long time now, brands have requested that their fans submit their images, videos, thoughts, and narratives. User-generated content is an integral component of marketing strategies for several companies. A brand can get a lot of traction from well-run UGC efforts. Wondering what is UGC? It refers to the content that you publish on your blog, website, or individual … [Read more...] about Why Incorporating User-Generated Content on Social Media Will Increase Sales
7 Short-Form Video Trends to Up Your Marketing Game
Do you often find yourself scrolling through TikTok videos or Instagram reels? Let’s face it. Short-form videos are incredibly popular right now, outperforming most other content on social media. Thanks to its popularity, there are many short-form video trends making the rounds on various social media platforms. With so many video formats and trends, it can be sometimes … [Read more...] about 7 Short-Form Video Trends to Up Your Marketing Game
How to Make Mobile Commerce in Coworking Businesses Work for You
Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know that about half of all internet traffic and online purchases come from mobile devices. If you aren't marketing your services online with a specific strategy that targets mobile device users, you're missing … [Read more...] about How to Make Mobile Commerce in Coworking Businesses Work for You
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
Maximizing eCommerce and Performance Marketing Activity
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared to only 60% of traditional … [Read more...] about Maximizing eCommerce and Performance Marketing Activity
9 PPC Strategies You’ll Learn at Hero Conf London 2022
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach target audiences. But the question is, which one is better in branding campaigns? Is it the display network or the search network? You can achieve massive success in brand awareness without using google’s advertising … [Read more...] about Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Don’t Need to Panic Over Sunsetting ETAs
By now we have all heard the news that Google (and now Microsoft) will be doing away with Expanded Text Ads come next year. This is a very big (and somewhat scary) shift in the paid media advertising industry, but there is no need to fret or dread some huge overhaul that will need to be done before then. Below, I will outline why Expanded Text Ads (ETAs) are leaving, the … [Read more...] about Don’t Need to Panic Over Sunsetting ETAs
