“We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know that Google has to up its audience targeting game to stay relevant … [Read more...] about Display Advertising for Lead Generation: One Approach
Search Results for: branded
AdWords Grant Policy Changes
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal with them but it seems like … [Read more...] about AdWords Grant Policy Changes
3 Best Practices for Universal App Campaigns
Universal App Campaigns were launched in mid-2015 as part of Google's efforts to utilize machine-learning in its advertising product offerings. Google has since rebranded this effort as simply “App Campaigns”. The goal is for the machine-learning system to analyze, in real-time, hundreds of millions of signals to put your app in front of the best possible users. We saw Google's … [Read more...] about 3 Best Practices for Universal App Campaigns
6 Tips For Efficient Facebook Advertising
Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those of you who aren’t using the Power Editor for your Facebook advertising efforts could be wasting a lot of time in the ads … [Read more...] about 6 Tips For Efficient Facebook Advertising
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR with a more … [Read more...] about Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some important information if you plan to implement Twitter Ads correctly. Universal Tag Twitter Ads … [Read more...] about Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
When I first pondered the notion of branded and non-branded Shopping campaigns I was a little skeptical. I wouldn’t necessarily describe myself as a perfectionist, or even a control freak; however, I’ll take a thorough initiative where I’m in the driver’s seat 10 times out of 10. Shopping campaigns, in general, are somewhat out of our complete control, so adding another level … [Read more...] about How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Why Brand Ad Campaigns Are Important
On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons. We will … [Read more...] about Why Brand Ad Campaigns Are Important
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these aren’t the only two options, but … [Read more...] about How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
4 Tips For Troubleshooting PPC Performance
“Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story. So, if you, like me, are unsure of where to start, … [Read more...] about 4 Tips For Troubleshooting PPC Performance
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash. One such headline from 2016 read: “Millennials overtake … [Read more...] about 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
Programmatic is Good for Your PPC Strategy. Here’s Why!
Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let's be honest, it's confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff it can do, how to … [Read more...] about Programmatic is Good for Your PPC Strategy. Here’s Why!
