When it comes to maximizing your revenue and making sure that your marketing dollar is put to good work for your business, nothing is more important than PPC budget management. Here is why budget management is a significant factor in PPC campaigns: Setting Your PPC Budget A clear financial plan is an extremely important asset for the success of PPC campaigns in … [Read more...] about How to Set and Manage a PPC Budget
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Hero Conf UK April 2026
So much more than just a conference... Founding supporter … [Read more...] about Hero Conf UK April 2026
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
Remarketing Strategies with Automated Nurturing Sequences in Google Ads
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more … [Read more...] about Remarketing Strategies with Automated Nurturing Sequences in Google Ads
Why Contextual Advertising is the Future of YouTube Shorts
In recent years, YouTube Shorts has emerged as the fastest-growing short-form video platform, revolutionizing the way users consume content. With 70 billion daily views in 2024—a 40% increase from the previous year—and 70% of YouTube watch time coming from mobile devices, Shorts has become a powerhouse for engaging modern, mobile-centric audiences. But here’s the … [Read more...] about Why Contextual Advertising is the Future of YouTube Shorts
Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
Running ads is easy. Making them work? That’s the challenge. If you’re struggling with high ad costs and low conversions, you might be missing out on cross-platform remarketing. This strategy helps brands reconnect with potential customers across multiple platforms like Google Ads, Facebook, and Instagram to drive engagement and maximize ROI. In this guide, we’ll break down … [Read more...] about Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
PPC (Advanced) Training
Behavioural Science Training
Hero Conf – paid media conference
Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a defined geographic area, businesses can build stronger relationships and establish a dominant … [Read more...] about Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
Picture this: you visit an online store, browse a cool hoodie you love, but leave without buying it. Later, you’re scrolling on social media, and boom—there’s that same hoodie, practically calling your name! That’s retargeting in action. Retargeting is all about gently reminding people of what they’re interested in. It’s like waving at someone you know, saying, "Hey, … [Read more...] about The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
