A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in the pay-per-click industry are frustrated, and that both the big platforms have been slow to address campaign support concerns. The … [Read more...] about How Google and Meta Campaign Support Is Undermining PPC Agencies
Search Results for: call to action
Best practices to boost results with Performance Max
In an era defined by rapid digital transformation, performance marketers are increasingly challenged to rethink their strategies, reimagine tools, and reinvent the way they connect with audiences. Google’s Performance Max (PMax) campaign type, despite representing one of the most significant shifts to the broader advertising landscape in recent years, is still not as well … [Read more...] about Best practices to boost results with Performance Max
How Microsoft Is Transforming Search and Advertising with AI
In recent years, Microsoft has undergone a profound transformation, particularly in its search and advertising business. The driving force behind this shift? Artificial intelligence (AI). While AI may feel like an overused buzzword these days, its impact—especially through Microsoft's partnership with OpenAI and the integration of tools like ChatGPT and Copilot—has been … [Read more...] about How Microsoft Is Transforming Search and Advertising with AI
Performance Max’s Biggest Updates… and What They Mean for Advertisers
The PMax that drove many marketers to reconsider their future in Google Ads is well and truly gone. The black box days are being traded in for greater data visibility and enhanced advertiser controls, thanks to some fantastic community outreach and product efforts from Google. The fact that so much of the meaningful change in Performance Max has come over the past 12 (or … [Read more...] about Performance Max’s Biggest Updates… and What They Mean for Advertisers
Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
Social media isn’t just a space for selfies and hashtags anymore, it's where brands connect, influence, and sell. Did you know that in 2023, 106.8 million Americans made purchases directly through social platforms? That number is expected to rise above 118 million by 2027. The way businesses market is changing fast, and staying ahead of these trends isn’t optional; it’s … [Read more...] about Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
As digital marketers gather insights, optimize campaigns, and analyze performance data, there’s a growing invisible threat undermining their efforts: AI-powered bot traffic. In an era where automation and artificial intelligence are being woven into every layer of marketing, the dark side of this innovation is catching many off guard. And Google isn’t going to save you. Meet … [Read more...] about Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
PPC (Advanced) Training
The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
More Than Just a Game: How Sports Ads Can Build Brand Loyalty
Every year, major sporting events bring millions of fans together, creating a perfect opportunity for brands to connect with new audiences. Whether it’s the Super Bowl, UEFA Champions League, Wimbledon, or the NFL Drafts, these global moments attract massive attention, both in person and online. But with so many brands competing for the same eyeballs, how do you make sure … [Read more...] about More Than Just a Game: How Sports Ads Can Build Brand Loyalty
How to Set and Manage a PPC Budget
When it comes to maximizing your revenue and making sure that your marketing dollar is put to good work for your business, nothing is more important than PPC budget management. Here is why budget management is a significant factor in PPC campaigns: Setting Your PPC Budget A clear financial plan is an extremely important asset for the success of PPC campaigns in … [Read more...] about How to Set and Manage a PPC Budget
Hero Conf UK April 2026
So much more than just a conference... As the largest independent PPC and paid social conference, Hero Conf stands out with its unmatched focus on the practical, hands-on advice you won't find anywhere else. Our sessions cover the latest trends and strategies in Google Ads, Meta (Facebook and Instagram), Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads, offering … [Read more...] about Hero Conf UK April 2026
