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“Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions

Google Ads has introduced a new feature under the Conversions tab called "Create new chart", enabling advertisers to visualize their conversion data more effectively. This enhancement mirrors some of the charting capabilities found in Google Analytics 4 (GA4), offering a user-friendly way to track and analyze performance metrics for Sales and Leads. By breaking down conversions … [Read more...] about “Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions

Hero Conf Advisory Board

Mission and Purpose Our Hero Conf advisory board provides invaluable new ideas, feedback and opportunities for us to grow our event and ensure that the quality of our conference content is upheld.  The board endeavours to inspire the team who bring Hero Conf to life.  The board members seek out new ways for Hero Conf to improve with each conference … [Read more...] about Hero Conf Advisory Board

6 Ways Small Businesses Can Leverage AI to Level the Playing Field with their PPC Campaigns

In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising is one of the most effective ways to increase visibility and drive traffic to a website. However, managing PPC campaigns can be a complex and resource-intensive endeavor, especially for small businesses with limited budgets and staffing. Enter artificial intelligence (AI) – a transformative technology … [Read more...] about 6 Ways Small Businesses Can Leverage AI to Level the Playing Field with their PPC Campaigns

The Ultimate Guide to Meta Advertising On Facebook & Instagram

New to Meta advertising and feeling like you've landed in Oz? Don't be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we'll walk you through setting up winning campaigns, crafting ad creatives that pop, and using powerful tracking tools like the … [Read more...] about The Ultimate Guide to Meta Advertising On Facebook & Instagram

Essential Strategies for Mastering Amazon Non-Endemic Ads

Discover how to effectively leverage Amazon's ad platform to reach your target audience and drive results. Amazon's exclusive beta launch for non-endemic businesses marked a game-changing opportunity for service-based companies to tap into the e-commerce giant's vast customer base.  With access to Amazon's extensive user data from Prime Video, Music, Audible, and Alexa … [Read more...] about Essential Strategies for Mastering Amazon Non-Endemic Ads

Nike and Sky digital ads banned as ASA clamping down on online choice architecture

The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed - only to find out otherwise - or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such excuses for the big boys, who are lawyered up the yahzoo and have … [Read more...] about Nike and Sky digital ads banned as ASA clamping down on online choice architecture

How To Maximize ROI with AI Targeted Advertising In 2025

Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the AI era requires more than just tech know-how - it … [Read more...] about How To Maximize ROI with AI Targeted Advertising In 2025

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