It's no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we'll take a look at the pros and cons of combining content marketing with PPC, and we'll also offer some tips on how to make it … [Read more...] about The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
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How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive. Nope – the solution’s much more simple. Mobile optimization! Starting with your … [Read more...] about How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
Why Incorporating User-Generated Content on Social Media Will Increase Sales
For a long time now, brands have requested that their fans submit their images, videos, thoughts, and narratives. User-generated content is an integral component of marketing strategies for several companies. A brand can get a lot of traction from well-run UGC efforts. Wondering what is UGC? It refers to the content that you publish on your blog, website, or individual … [Read more...] about Why Incorporating User-Generated Content on Social Media Will Increase Sales
What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
Predictive analysis is often applied to manage supply chains and business operations and to analyze consumer behavior. According to Statista.com, predictive analysis is here to stay with a value of $5.29 billion in 2020, and is forecast to grow to $41.52 billion by 2028. But what is it? How can it positively impact your business and marketing strategies? … [Read more...] about What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
How to Make Mobile Commerce in Coworking Businesses Work for You
Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know that about half of all internet traffic and online purchases come from mobile devices. If you aren't marketing your services online with a specific strategy that targets mobile device users, you're missing … [Read more...] about How to Make Mobile Commerce in Coworking Businesses Work for You
How to Leverage Visual Search for e-Commerce Growth
Online shopping is booming as people become more comfortable buying online as opposed to in-store. It's easy, comfortable, and convenient, with the possibility of finding a wider range of products at better prices. As with everything in the digital space, online shopping is evolving, and visual search is the latest opportunity to increase sales, boost revenue, and grow your … [Read more...] about How to Leverage Visual Search for e-Commerce Growth
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Broad Match in Review: Putting Google to the Test
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help us to squeeze incremental performance out of our paid marketing budget. So it’s maybe somewhat counterintuitive that in 2022, the single biggest improvement you can make to … [Read more...] about Broad Match in Review: Putting Google to the Test
How to Utilize AI in Small Businesses Operations
In general, when you think of “artificial intelligence,” you might think about robots that mimic humans. But AI is much more than just robotics. The common utilization of AI in small businesses and enterprises is widespread in several business operations, including marketing, sales, human resources, logistics, and so on. And while you may think that advancement in AI is … [Read more...] about How to Utilize AI in Small Businesses Operations
CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
When it comes to the modern e-commerce landscape, customer experience is everything. Your customers now expect seamless service across all platforms as more businesses move to integrated data. On top of that, customers want to feel valued as individuals. Until recently, this personalized experience was only viable with audience segmentation. Breaking down customers into … [Read more...] about CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
