You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
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How To Navigate Google Optimize – A Free Website Optimization Tool
We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist. Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion … [Read more...] about How To Navigate Google Optimize – A Free Website Optimization Tool
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
What are PPC KPIs and how do you choose them?
When I was new to paid search I kept hearing about KPIs and whether or not they were being met. However, I don’t recall someone sitting down and talking me through the process of picking out KPI’s for each campaign objective. KPI’s are often briefly discussed when creating strategies while tactics are more heavily prioritized. The opposite should be true. KPI’s should … [Read more...] about What are PPC KPIs and how do you choose them?
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
The Top 25 Most Influential PPC Experts of 2020
Paid Media Marketers - the time has come! We are releasing the latest edition of The Top 25 Most Influential PPC Experts. A few quick notes before you check out the list: There is a complex formula for calculating influence in our industry. (You can read more about the methodology below the list.) Our scoring methodology only takes account of what someone has done within … [Read more...] about The Top 25 Most Influential PPC Experts of 2020
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store - Hubspot65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)52% of marketers say video is the type of … [Read more...] about Video Remarketing: LinkedIn vs. YouTube
Boosting Sales Consistently with the Right Product Video
Even today, people find it hard to trust online shopping. It makes sense, though: you can’t touch, try or test the product with your own hands. Not to mention that, all too often, you don’t get what you thought you would get. And is there anything more frustrating than that? Luckily, eCommerce marketers found a great solution to bridge the gap, foster trust, and prompt … [Read more...] about Boosting Sales Consistently with the Right Product Video
How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets
Google Ads Audience-Based Campaign Restructure Case Study
Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because … [Read more...] about Google Ads Audience-Based Campaign Restructure Case Study
