As we all know, times are crazy right now. Whether you have had to pull back spend drastically, or your business is thriving during these uncertain times, avoiding wasted spend is a main priority for almost everyone. I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts. … [Read more...] about How To Eliminate Wasted PPC Spend
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Ad Copy Tips For the COVID Era
Striking a balance between promotional and socially conscious messaging can be challenging right now. We know that Google and Facebook are actively monitoring and snubbing out inappropriate ad copy that has malicious intent (and for that, we’re grateful). That said, it’s difficult not to talk about it and empathize with our audiences. Google is running a series of weekly … [Read more...] about Ad Copy Tips For the COVID Era
6 Best Practices For Effective Landing Pages
If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes to user experience, specifically on high-traffic landing pages, I generally focus on 6 best practices. I described these in even more depth in my latest webinar, Improve Your Website (and sales) Immediately with … [Read more...] about 6 Best Practices For Effective Landing Pages
Google Lead Form Extensions Vs. LinkedIn Lead Ads
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it comes to PPC, there are multiple types of lead form ads that you can utilize in lead generation campaigns to help with these challenges.Today, I'm going to compare just two of those: Google Lead … [Read more...] about Google Lead Form Extensions Vs. LinkedIn Lead Ads
PPC In The Time Of COVID-19: You Asked, We Answered
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it's the primary topic of discussion PPC as well. Businesses are seeking ways to conserve spending in this time of economic uncertainty and business closures - and unsurprisingly, marketing is often one of the first cuts to be made. Therefore, in-house marketers are fighting their … [Read more...] about PPC In The Time Of COVID-19: You Asked, We Answered
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m fascinated by the fact that Google can take … [Read more...] about PPC Audiences: What Are They and How Does Google Determine Them?
How Excel Macros Save Digital Marketers Time
To Excel! The cause of, and solution to, all of my work-related problems. If you’re anything like me, you know that data in the PPC world is endless. Google reports, lead sheets, call forms, spend charts, daily reports, weekly reports, monthly reports! This list never ends. Enter Excel. Excel is everywhere and everything. Nearly every business and government in the world … [Read more...] about How Excel Macros Save Digital Marketers Time
How To Build Scalable PPC Tools
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire more Account Managers, and deal with more complex, large accounts, it becomes increasingly important to think about scalability with these projects. Now you might be wondering, what exactly does “scalability” mean? In this case, … [Read more...] about How To Build Scalable PPC Tools
7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many practices that contain the whole design of your site, not just one aspect of it. You will have to provide a complete package for your users. The conversion funnel consists of many smaller stages, and each of … [Read more...] about 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that this isn’t true. We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being. Amazon We are already seeing the … [Read more...] about Amazon & Google: Affects Of COVID-19 On Digital Marketing
Methods for PPC Success in Times of Uncertainty
The current state of the world leads to a period of uncertainty in the realm of digital advertising. Depending on where your company or your clients are positioned, the effects of COVID-19 are either having tremendous or horrible impacts on standard business performance. For those on the latter side, this is a time where advertisers are seeing budgetary shifts, paused … [Read more...] about Methods for PPC Success in Times of Uncertainty
