Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms
Search Results for: call to action
Grow Your Business with a Chatbot
Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and better target. We’re not alone… Freedman International and ClickZ … [Read more...] about Grow Your Business with a Chatbot
LinkedIn Targeting – How to Create Targeted Audiences That Scale
LinkedIn has more than 430 million members... and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect audience of qualified people. But this ends up being an exercise in how to exclude as many people as … [Read more...] about LinkedIn Targeting – How to Create Targeted Audiences That Scale
The Ins and Outs of Yahoo Sponsored Mail Ads
We have all heard of Gmail Sponsored Promotions, however, mails ads are not exclusive to Google. Yahoo released their own version of mail ads for Yahoo Mail, called Sponsored Mail Ads. While there are many similarities, they deserve their own guide just like any other platform ad format does. In this post, you will learn about what Yahoo Sponsored Mail Ads are, how to set them … [Read more...] about The Ins and Outs of Yahoo Sponsored Mail Ads
Reasons to Not Use an Automated PPC Bidding Strategy
AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You. Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want to avoid using … [Read more...] about Reasons to Not Use an Automated PPC Bidding Strategy
Why You Should Utilize a Facebook Catalog For Vehicle Sales
As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but there is always the possibility of more changes coming. Now is the time to … [Read more...] about Why You Should Utilize a Facebook Catalog For Vehicle Sales
4 Ways to Combat PPC Ad Fatigue
Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me an ad I don’t want to see… Rage ensues. Ad blockers. As advertisers, we see those words and like a reflex our jaws … [Read more...] about 4 Ways to Combat PPC Ad Fatigue
Stay Up-to-Date about Hero Conf London
Hero Conf London is our all-PPC conference created specifically for PPC fanatics, new and old, to provide a place to gather, to share and collaborate on solutions, and simply have fun while learning about the latest PPC trends. It’s an event tailor-made for digital advertising professionals like you, who want to discuss tactics and actionable ideas to implement within your own … [Read more...] about Stay Up-to-Date about Hero Conf London
Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your remarketing lists. There are two … [Read more...] about Remarketing Gladiators: AdWords vs Analytics Lists Dissected
Privacy Policy
This privacy notice provides you with details of how we collect and process your personal data through your use of our site and our events including Hero Conf. By providing us with your data, you warrant to us that you are over 13 years of age. RoughAgenda Ltd (for UK events) or Rough Agenda USA Ltd (for US events) is the data controller and we are responsible for your … [Read more...] about Privacy Policy
Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically integrate optimizations that promote … [Read more...] about Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
