You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your visitors into conversion land? Do you base your … [Read more...] about It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
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Reach The Right Users With Gmail Ads
When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Being PPC specialists, we know that isn’t always the case and that’s why we measure click-through rate, conversion rate, and any data that we can get our hands on to simply determine the effectiveness of our advertising. That is also why we look to have … [Read more...] about Reach The Right Users With Gmail Ads
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
Bidding Farewell to Adwords Converted Clicks: Don’t Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable “Conversions” metric, which is generally capable of delivering the same information after a few minor adjustments. Although the platform change should have little to no negative impact for members … [Read more...] about Bidding Farewell to Adwords Converted Clicks: Don’t Panic
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Mobile Price Extensions Rolling Out In AdWords
Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant. Google’s new price extensions … [Read more...] about Mobile Price Extensions Rolling Out In AdWords
The 2016 Top 25 Most Influential PPC Experts
The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. We also included the Top Rising … [Read more...] about The 2016 Top 25 Most Influential PPC Experts
Where You Should Focus Your Facebook Brand Awareness Efforts
When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person. It can, however, be hard to measure how well you are building your brand and generating … [Read more...] about Where You Should Focus Your Facebook Brand Awareness Efforts
The Art Of Paid Search Promotional Copy
Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 things: … [Read more...] about The Art Of Paid Search Promotional Copy
Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016. Since we are about halfway through the year, it’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Switching to the new pixel can also give advertisers more insight into user behavior. You may already have the Facebook Pixel implemented on … [Read more...] about Your Step-By-Step Guide To Updating To The New Facebook Pixel
The Paid Searcher’s Guide To Brexit
As Britain researches using Google to fully realize the impact of their recent vote, marketers are following their lead by searching the impact Brexit will have on our economy. To be sure, when economic uncertainty is heightened, tightening of purse strings can be felt around the globe. Experts speculate a recessive trend is likely, though it won’t necessarily be a direct … [Read more...] about The Paid Searcher’s Guide To Brexit
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model
