Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
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Expanded Text Ads Extending Into Bing
While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform. This adoption … [Read more...] about Expanded Text Ads Extending Into Bing
Get Your PPC Reporting Right
Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right
How To Keep Your Job And Your Cool While Working From Home
Since I work from home and telecommute I thought it’d be a good idea to share my expert tips on the topic (just kidding, I’ve only been working remotely for four weeks). Like many agencies, Hanapin employees have the opportunity to work from home on various weekdays. Furthermore, Hanapin employs PPC Account Managers with previous experience who live outside of Bloomington, … [Read more...] about How To Keep Your Job And Your Cool While Working From Home
Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO, for those who have both an e-commerce website and a physical store location. I’m sure the majority of us do it regularly. We browse numerous retailers online before heading in store to make the purchase, especially for those expensive items. At … [Read more...] about Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
Google To Introduce Attribution Model Options For Conversions
Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more … [Read more...] about Google To Introduce Attribution Model Options For Conversions
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
How To Use AdWords Filters To Improve Account Efficiency
One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted. One way to increase how quickly I work in accounts is to use AdWords … [Read more...] about How To Use AdWords Filters To Improve Account Efficiency
Snapchat Geofilters: A Valuable Marketing Tool
Snapchat Geofilters have been around for some time now, however, they have only recently become a part of the marketer’s toolkit. I feel like a kid at a candy store! In this post, I’ll detail what Geofilters are, how to create them, why to use them, and share some tips and the results from our first campaign. What is a Geofilter Geofilters are special graphic overlays that … [Read more...] about Snapchat Geofilters: A Valuable Marketing Tool
Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
The common consensus among the many paid search professionals I speak with is that you need to love digging into data to do this job well. I’ve heard terms such as “data nerd,” “data junkie,” “numbers guru,” and many more. Whatever the classification, the implication is that you should have a love for numbers and crunching the data to most effectively optimize … [Read more...] about Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
4 Simple Tips For Better Client Communication
I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like a pro in no time, making your relationships rock … [Read more...] about 4 Simple Tips For Better Client Communication
