In our previous article, we discussed ways you can audit account performance. In this article, we are going to discuss additional auditing options for campaigns, ad groups, and keywords. Campaigns All Settings At the campaign level, there are other settings you might want to be aware of in case a previous manager had settings that might not be aligned with the account’s … [Read more...] about PPC Account Audit Survival Guide: Part 2
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How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Why We Blog Every Day
Before joining the Hanapin Marketing team, I wondered why PPC Hero blog posts were published on a daily basis. I always found the posts to be relevant, but it seemed like content oversaturation. Was there really enough PPC content to post every day? Since beginning at Hanapin, I’ve found that answer to enthusiastically be “yes,” but more importantly, I’ve come to understand the … [Read more...] about Why We Blog Every Day
What Is A Good Conversion Rate?
We are in the midst of many different sports seasons right now, but the one that seems to grab a lot of attention is football. And I’m talking “pigskin” football, not “GGOOOOOOOOOOOOOOOALLLLLL” football. Today we’re going to compare a good conversion rate to the inner-workings of a football team. In keeping with the football theme, let’s start with our first of four … [Read more...] about What Is A Good Conversion Rate?
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
As digital marketers, it’s important to always be thinking of new ways to generate revenue for your clients or business. While you are reading up about the latest PPC feature to test in your account, you might not realize that you probably already have valuable tools at your disposal. Below I will discuss how one company created online marketing synergy by using a lead … [Read more...] about How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Be A Strategic Partner By Adopting The Consultative Approach
I’ve noticed a philosophical shift regarding my client’s expectations of their PPC partner relationships. They want their agency partner to be more strategic in their approach. Whether it’s an existing client who’s providing us feedback or a prospect who’s looking to change agencies, the feedback has been nearly identical. We hear statements like: "We're happy with our … [Read more...] about Be A Strategic Partner By Adopting The Consultative Approach
Only 3 Weeks Until Hero Conf London!
Register Now for the Most Relevant, Actionable PPC Information! We’re putting the finishing touches on our first ever London Hero Conf event, 28-30 October at the Millennium Gloucester London Kensington Hotel and Conference Centre. But there is still time to claim one of our few remaining seats and access the best PPC content around. Our staff are particularly excited … [Read more...] about Only 3 Weeks Until Hero Conf London!
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek. Having access to lead-gen accounts across multiple … [Read more...] about Three Things I Learned About Our Lead Generation Clients
On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus your attention or how initiatives should be prioritized. It might also be difficult to relay this to a client in a way in which expectations are managed and both the … [Read more...] about On The Road Again – Using Strategy Roadmaps To Drive Client Success
