The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
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PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek. Having access to lead-gen accounts across multiple … [Read more...] about Three Things I Learned About Our Lead Generation Clients
On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus your attention or how initiatives should be prioritized. It might also be difficult to relay this to a client in a way in which expectations are managed and both the … [Read more...] about On The Road Again – Using Strategy Roadmaps To Drive Client Success
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion information and tips … [Read more...] about 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs. You’ll ask all the basic questions about their experience in the industry, what issues they currently face and where they’d like to take things from here. They’ll ask you about the … [Read more...] about Confronting Prospects Prior to the Agreement
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
Hero Conf London Workshops – Live From Stamford Bridge!
Join us for our PPC Management or New Agency Growth Workshops! Hero Conf London will wrap up on the 30th of October with a half-day of workshops, dedicated time with some of the writers of PPC Hero and our expert speakers. Designed to dive deep into the most relevant issues you are facing, these sessions will provide actionable takeaways for you to implement right … [Read more...] about Hero Conf London Workshops – Live From Stamford Bridge!
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
Strategic Tools Your PPC Agency Should Be Providing
While performance and optimizations are a big part of the relationship between a PPC agency and a client, there is one piece that can provide value beyond just the numbers - communicating strategy and account insights. Over the course of the next few weeks, we will cover 6 strategic tools that we feel help provide value to a company, beyond performance. Reporting Showing … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing
12 Ways Google AdWords Drives PPC Managers Crazy
Editor’s Note: This article is the final post as part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from SEO, copywriting and PPC Specialist, Emma McHale (@EmmaMcHal). I love PPC and … [Read more...] about 12 Ways Google AdWords Drives PPC Managers Crazy
Google AdWords Introduces Structured Snippet Extensions
Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
