Prior to setting up your PPC account, you must strategize what type of structure works best for management and the direction you and the company will take the account moving forward. So much work goes into keyword research, ad copy messaging, bidding strategies and more, but one of the most crucial decisions is identifying the best structure for your account. You should … [Read more...] about Identify The Best Structure For Your PPC Account
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Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
Webinar: Epic PPC Insights From Hanapin Marketing: What We’ve Learned As An Agency
More about this Webinar At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We've experienced both the successes and the pitfalls that come with an industry that is constantly changing and growing and includes a variety of moving parts. In this webinar, we'll be doling out some of our "secret sauce" … [Read more...] about Webinar: Epic PPC Insights From Hanapin Marketing: What We’ve Learned As An Agency
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Device Targeting Changes Coming To Bing Ads
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources. Once the migration is complete, with a single campaign setup, you will automatically reach … [Read more...] about Device Targeting Changes Coming To Bing Ads
Maximize Your Performance In Google Shopping
Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Webinar: 6 Killer PPC Conversion Tactics You Need To Try
More about this Webinar In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users take online, but also track and personalize the mobile conversion experience; if you don’t – it’s time to jump on the bandwagon! In the webinar recording, experts from … [Read more...] about Webinar: 6 Killer PPC Conversion Tactics You Need To Try
Benefit From Better Search Functionality In AdWords Editor 11
Google recently launched version 11 of AdWords Editor. Besides feature updates, the editor received an overhaul to the search functionality. Although it takes a little time to get back up to speed with the rearrangement, I’ve fallen in love with the new functionality and search bar. It takes the set up out of the menus and puts it rights back in your hands. To get started, … [Read more...] about Benefit From Better Search Functionality In AdWords Editor 11
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
