Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers to track the entire sales cycle from ad click, to offline conversions AND THEN… import these offline conversions back into … [Read more...] about Optimize For Offline Conversions With New AdWords Conversion Import Feature
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8 Simple Ways to Leverage SEO Data & Improve PPC Results
As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of you ask about how you can utilize that, and other, SEO metrics and data to increase performance in your paid search campaigns. Well ask and ye shall receive, … [Read more...] about 8 Simple Ways to Leverage SEO Data & Improve PPC Results
3 Heist Movie Rules That Can Really Help Your Conversion Rates
Today's post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. -- As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the scores of scantily clad babes walking in and out of your luxury beach house – it sure does beat the regular 9 to 5. Instead you chose a life of … [Read more...] about 3 Heist Movie Rules That Can Really Help Your Conversion Rates
A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Let’s face it, while the digital advertising industry continues to grow, and while they Pay-Per-Click ad model has proven hugely successful overall, digital advertising in general is generally viewed as a creative backwater. Digital, in other words, isn’t where the “real” creatives want to work (TV and print tend to inspire more than, say banner ads), or where you see an … [Read more...] about A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Get the Data You Need – Custom Reports in Google Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Get the Data You Need – Custom Reports in Google Analytics
3 Events You Must Start Tracking In Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 3 Events You Must Start Tracking In Analytics
3 Things In-house PPC Managers Wished Agencies Knew
I spend a lot of my time trying to figure out what our clients/ideal clients want in terms of services and results. I do this by asking them questions directly, observing the questions and comments they make to our account managers and surveying crazy smart in-house people that are in committed relationships with their current partners or have made a choice to keep PPC in … [Read more...] about 3 Things In-house PPC Managers Wished Agencies Knew
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
Don’t Forget About Bing – Three Great New Features
There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out more about that all over the blogosphere and get ready with our PPC Hero enhanced campaign tool kit. Back to the topic though, Bing has introduced … [Read more...] about Don’t Forget About Bing – Three Great New Features
Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks. They’ll answer … [Read more...] about Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
Making Conversion Rate Optimization Work for You & Your Client
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. When it comes to conversion rate optimization (CRO), I would say that you might … [Read more...] about Making Conversion Rate Optimization Work for You & Your Client
How To Run Remarketing Like A Boss
Today's post comes from PPC Hero Ally, Tyler Jordan of PPC Associates. -- Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel doesn’t match the one I’m about to show you, change it up to fit your style. That said, … [Read more...] about How To Run Remarketing Like A Boss
