Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when auditing an account, so I’ve decided to offer it up here for everyone to borrow. I hope it helps you in your PPC endeavors. In the words of Oprah when she last came … [Read more...] about Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
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Suspended Motion: How to Get Your PPC Account Reactivated
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account suspension is to throw up my hands and attempt not to scream. I’ll also tell you that reaction gets me nowhere. So what can you … [Read more...] about Suspended Motion: How to Get Your PPC Account Reactivated
6 Useless PPC Account Audit Techniques
PPC Audits are incredibly useful. At our agency we have Account Mangers audit accounts routinely and they almost always find ways to increase account performance that the lead on the account glossed over. We also perform audits for companies small and large. Unfortunately, as with everything PPC, sometimes these audits are ineffective, or even cause damage. That’s because they … [Read more...] about 6 Useless PPC Account Audit Techniques
Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different … [Read more...] about Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
Top 3 Ways to Self-Automate Your PPC Account Work
The PPC Hero blog series team decided to focus this month on automation in paid search. The rest of the week, our PPC rock stars are going to discuss true automated tools or features to make your jobs easier, but I decided to take a more abstract approach to automation and focus on how you can automate yourself to work more efficiently. For your Monday reading pleasure, I bring … [Read more...] about Top 3 Ways to Self-Automate Your PPC Account Work
9 Step Guide to Increasing PPC Sales by 39.4%
Recently I had the good fortune to be on ta team that produced quite a turn around for an Ecommerce account. In 1 month sales grew by 39.4%. This was during a time when month-over-month sales trend downwards due to seasonality. Below is a brief summary of our to-do list from that month. 1. Check your funnel to see what percent of cart abandons you have. If above 80% … [Read more...] about 9 Step Guide to Increasing PPC Sales by 39.4%
Seven Tips For Creating Killer Mobile Landing Pages
Mobile advertising has grown exponentially during the past few years. You can shop, check bank accounts, tweet, play video games and more, all from the comfort of your own smartphone. Thinking back to the first cell phone my father owned, which resembled something like a large brick, it’s hard to believe technology has come so far. For this reason, adapting your website for … [Read more...] about Seven Tips For Creating Killer Mobile Landing Pages
Two Ways to Improve Ecommerce Conversion Rates
Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online… Was it a difficult process? Was the landing page cluttered? If users answered yes for either of the above in regards to your website, … [Read more...] about Two Ways to Improve Ecommerce Conversion Rates
But What Happens If You GET The Click?
“Plan the sale when you plan the ad” -- Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure -- that the unclicked ads can still prove valuable in influencing “share of mind.” Of course, this works much better for known brands, by the way, which makes Facebook Advertising a much better conjunction (rather than … [Read more...] about But What Happens If You GET The Click?
Heroview- How to Avoid Intrusive Remarketing
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: Today, John Ellis will talk with us about utilizing remarketing without being too intrusive, annoying, or creepy! We are … [Read more...] about Heroview- How to Avoid Intrusive Remarketing
A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an agency, it seems like every time we get together to address growth on a client, we come up with a plan that seems, on the surface, to be unique to that particular … [Read more...] about A Three Step Guide To Account Growth
Getting Your Ads Right First Time! Case Study: $300 For An Ad?
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just throw some ads up and think we’ll switch out the one that isn’t doing so well once we have some data. However, what if you had an account where you had to pay for every new ad you … [Read more...] about Getting Your Ads Right First Time! Case Study: $300 For An Ad?
