I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction -- that’s a huge mistake. Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising. But the ad writer with the heart of a dramatist -- the … [Read more...] about Fiction Writing for Improved PPC Performance
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Seasonal Greetings? I Should Hope So!
It's social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by "social context" I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd -- or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, … [Read more...] about Seasonal Greetings? I Should Hope So!
AdWords Keyword Statuses & Diagnostics
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? Why? These are some of the questions that any diligent account manager … [Read more...] about AdWords Keyword Statuses & Diagnostics
Easier with Editor: AdWords Campaign Experiments
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and … [Read more...] about Easier with Editor: AdWords Campaign Experiments
Shorten Your Sales Cycle with PPC After the Conversion
For most, PPC is an invaluable way to drive low cost leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales. So don’t limit your PPC efforts to the first conversion or sale. Use it help your prospects and … [Read more...] about Shorten Your Sales Cycle with PPC After the Conversion
Ad Testing Made Easy: Running An Ad Test
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is your field guide to putting effective PPC ad testing into … [Read more...] about Ad Testing Made Easy: Running An Ad Test
7 Habits of Ineffective PPC Agencies
When considering hiring or switching agencies, you want assurance that your account performance isn't going to tank. Here are 7 Habits of Highly Ineffective PPC Agencies so you know what to avoid. 1. They Don’t Know their Strengths A PPC agency that has never had an ecommerce client is often all too eager to take on the challenge. And this is fine if the agency is completely … [Read more...] about 7 Habits of Ineffective PPC Agencies
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
When and How to Increase PPC Budgets- Webinar
Spend more, make more, right? Unfortunately, increasing your budget doesn't always lead to more revenue. But, if you use historical performance, identify profitable opportunities, and our tricks for ensuring more budget equals more revenue, you are more likely to see your profits grow with your PPC budget. Calling all agencies, internal PPC managers, and anyone holding … [Read more...] about When and How to Increase PPC Budgets- Webinar
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
