Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital marketing buys such as Premium Placements, present an opportunity for a huge amount of exposure, interaction and a rise in brand … [Read more...] about Premium Placements: Understanding Success Metrics
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Google AdWords Display Ad Builder Made Even Easier
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the fact that you can tailor your image ads specifically to match a page’s content. Think about your own experience as a Web … [Read more...] about Google AdWords Display Ad Builder Made Even Easier
3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or next week depending on the account’s size.) Unfortunately that does work sometimes. I say unfortunately because this is a case of winning the battle but … [Read more...] about 3 Fail-proof Steps to PPC Optimization
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Fiction Writing for Improved PPC Performance
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction -- that’s a huge mistake. Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising. But the ad writer with the heart of a dramatist -- the … [Read more...] about Fiction Writing for Improved PPC Performance
Seasonal Greetings? I Should Hope So!
It's social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by "social context" I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd -- or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, … [Read more...] about Seasonal Greetings? I Should Hope So!
AdWords Keyword Statuses & Diagnostics
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? Why? These are some of the questions that any diligent account manager … [Read more...] about AdWords Keyword Statuses & Diagnostics
Easier with Editor: AdWords Campaign Experiments
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and … [Read more...] about Easier with Editor: AdWords Campaign Experiments
Shorten Your Sales Cycle with PPC After the Conversion
For most, PPC is an invaluable way to drive low cost leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales. So don’t limit your PPC efforts to the first conversion or sale. Use it help your prospects and … [Read more...] about Shorten Your Sales Cycle with PPC After the Conversion
Ad Testing Made Easy: Running An Ad Test
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is your field guide to putting effective PPC ad testing into … [Read more...] about Ad Testing Made Easy: Running An Ad Test
7 Habits of Ineffective PPC Agencies
When considering hiring or switching agencies, you want assurance that your account performance isn't going to tank. Here are 7 Habits of Highly Ineffective PPC Agencies so you know what to avoid. 1. They Don’t Know their Strengths A PPC agency that has never had an ecommerce client is often all too eager to take on the challenge. And this is fine if the agency is completely … [Read more...] about 7 Habits of Ineffective PPC Agencies
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
