When considering hiring or switching agencies, you want assurance that your account performance isn't going to tank. Here are 7 Habits of Highly Ineffective PPC Agencies so you know what to avoid. 1. They Don’t Know their Strengths A PPC agency that has never had an ecommerce client is often all too eager to take on the challenge. And this is fine if the agency is completely … [Read more...] about 7 Habits of Ineffective PPC Agencies
Search Results for: call to action
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
When and How to Increase PPC Budgets- Webinar
Spend more, make more, right? Unfortunately, increasing your budget doesn't always lead to more revenue. But, if you use historical performance, identify profitable opportunities, and our tricks for ensuring more budget equals more revenue, you are more likely to see your profits grow with your PPC budget. Calling all agencies, internal PPC managers, and anyone holding … [Read more...] about When and How to Increase PPC Budgets- Webinar
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
Facebook Ads and “The Sale Before the Sale”
Even more than most ads, Facebook Ads are tasked not so much with making the sale, but in making "the sale before the sale." In other words, your Facebook ads have to sell the prospect on giving you an audience. And this comes in two stages, as well: Stage 1: Sell the prospect on halting their otherwise satisfying experience browsing their newsfeed to actually pay attention … [Read more...] about Facebook Ads and “The Sale Before the Sale”
Guide to Google’s Multi-Channel Funnels for PPC Managers
As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
The Hidden Gem of Facebook Advertising
My brilliant colleague at BoostCTR, Noran Shinnawy recently hosted a Rountable at SES Chicago titled: Facebook Ad Formats -- so titled specifically to broaden beyond Facebook Ads to include the use of Sponsored Stories. And in speaking to Noran about the event, she went so far as to call Sponsored Stories a "hidden gem." She says hidden, because incredibly few Facebook … [Read more...] about The Hidden Gem of Facebook Advertising
If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
Are Stock Images Really That Bad?
As Conversion Rate Optimization professionals already know, stock photos almost always test worse than authentic photos. Does the same hold true for Facebook Ads? Before I answer that, it's important to realize that, for conversion rate optimization, the "stock" in "stock photo" usually has nothing to do with whether the image was purchased on a stock photo Website or … [Read more...] about Are Stock Images Really That Bad?
