The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
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Stay Ahead Of The Competition With These Advanced PPC Tactics
In the early days of PPC, things were pretty straightforward. You ran your campaigns on Google and Overture and you were pretty much done. Perhaps you found a few tier two engines to try, but that was all that you had to keep your eye on. Fast forward to where we are today and it’s an entirely different world that we have to navigate our advertising efforts through. With so … [Read more...] about Stay Ahead Of The Competition With These Advanced PPC Tactics
Build Lower Maintenance PPC Campaigns With These 4 Tips
Working at an agency, you quickly realize how important it is to prioritize. Finding the balance between client communication, routine account optimizations, and strategy development is crucial to an Account Manager’s success. By spending a little more time in the beginning on new campaign builds, you can save time in the long run. Segment Ad Groups By Match Type In my … [Read more...] about Build Lower Maintenance PPC Campaigns With These 4 Tips
Expand Your Reach With These 3 PPC Ad Platforms
A theme that I’ve been harping on over the past few months is that people are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert. This shift in user behavior means we must expand our reach beyond Google and Bing. If people are spending their time on other platforms and online sources, then … [Read more...] about Expand Your Reach With These 3 PPC Ad Platforms
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
Cash In On These Mobile PPC Opportunities
It’s no secret that smartphones are a key component of this generation and many to come. Just within the last two months, I purchased 90% of my Christmas gifts, set-up multiple appointments, scheduled maintenance for my car and ordered lunch all from my phone. What does this mean as advertisers? It means that, now more than ever, we need to cover as many mobile opportunities as … [Read more...] about Cash In On These Mobile PPC Opportunities
How PPC And CRO Work Together To Provide Great Results
Editors Note: This was post was co-written by CRO Manager, Samantha Kerr, and Account Manager, Kelsey Hadaller. At Hanapin Marketing, we have dedicated roles for Conversion Rate Optimization, PPC Account Management, and routine PPC account tasks. CRO Managers and Account Managers have very different focuses, but find a way to work together to integrate CRO and overall PPC … [Read more...] about How PPC And CRO Work Together To Provide Great Results
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be thought of as dull. There doesn’t seem to be as many shiny PPC objects such as Shopping campaigns and dynamic retargeting and all that jazz that ecommerce accounts utilize. Well my friends, today we will reveal several Facebook strategies for lead gen that will blow your mind and hopefully help create some new … [Read more...] about 3 Facebook Lead Gen Strategies That Will Blow Your Mind
The Case for YouTube Advertising
About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face. The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a key … [Read more...] about The Case for YouTube Advertising
Transform Your PPC Landing Page Forms
You are running a lead generation campaign, at least in theory. What you are actually running is just a campaign, because the leads are not coming in. You continue to pay for users to click on the ads and the users continue to leave your landing page without submitting their information. This is not a good situation. You are sure that the keywords are on target, that … [Read more...] about Transform Your PPC Landing Page Forms
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
